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  1. The Hidden Skill Every PPC Manager Should Possess: Sleuthing

    Has There Been a Shift in Query-Focus? An often-overlooked skill of a successful paid search account manager is resourceful, creative sleuthing. We thought perhaps search queries had shifted to themes that were less relevant and/or action-orientated.

  2. Authority vs. Popularity: Matt Cutts Teases New Google Search Result Shake-Up

    So as Google can separate between popularity and authority, how does it then decide based on those factors which search results to show for specific query. We actually have some algorithmic changes that try to figure out hey this site is the better...

  3. How Personalizing Websites With Dynamic Content Increases Engagement

    Having personalized content geared toward the searchers query on the page also provides a strong signal to Google of what the page is about, further enhancing the organic traffic to the page. Query Parameter (can be based on campaign which drove a...

  4. Improve PPC Performance Now: How to Take Advantage of Seasonality

    The search query/keyword. Whatever will make your ads fresh, relevant and stand out from competitors in the search results! Whether it's ecommerce growing during the year-end holiday season or lead gen taking a nose-dive during the same season...

  5. 3 Ways Merging Google AdWords & Analytics Can Improve PPC Results

    Adding a secondary dimension takes the keyword query report to the next level. For example, combine query data with behavior, conversions, social, and more. You can use this data to go into a second level of PPC advertising analysis beyond the...

  6. New BloomReach Tool SNAP Personalizes Site Search, Navigation for Shoppers

    The products chosen to be boosted will be presented as the first options in the results for that query. Big data app company BloomReach today attempted to make the shopping experience more personal with its announcement of SNAP – technology that...