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  1. Google AdWords Keyword Match Types and Negatives: The Ultimate Guide

    For example a search query for "cheap laptops" shouldn't trigger the ad with "cheap" as a negative. For each keyword we can assign a match type, which basically determines how broad or narrow a user's search query will match to the keyword in our...

  2. How People Search For Movies on Google Predicts Box Office Revenues [Study]

    Search query volume (seven-day period prior to release date) Searches on Google tell us that moviegoers are actively engaged in search and use the results to make decision on what movie to see. Not only has Google found a way to quantify movie...

  3. Defining Authorship: The Difference Between Contributors and Guest Authors

    Could query-independent signals be tied to that author, so that a score for content created or controlled or edited or reviewed by the author could be used to rank pages? Being a contributing author, with a recurring content profile on a site, has...

  4. Ecommerce Title Tags: Top 5 Ways to Increase Clicks

    This also reassures searchers of the likelihood they will find product matching their query. If the brand is in the domain, this is already going to be a known match for the query. The query’s intent is to make a purchase; Overstock’s title tag...

  5. OK Google: 'The End of Search as We Know It'

    Hot-wording" is what Singhal calls the "no interface" approach to search, where a user can prompt the search engine to be ready for a query by simply saying, "OK Google. The user asks a question, and the search engine answers back in "conversation...

  6. BloomReach Adds 4 New Metrics to Measure Page Quality

    For example, if your site has inventory of black A-line dresses but no specific page for it, and data shows there is a demand online for the query: “black A-line dresses,” BloomReach technology will pull together a page of all your black A-line...