Hot-wording" is what Singhal calls the "no interface" approach to search, where a user can prompt the search engine to be ready for a query by simply saying, "OK Google. The user asks a question, and the search engine answers back in "conversation...
For example, if your site has inventory of black A-line dresses but no specific page for it, and data shows there is a demand online for the query: “black A-line dresses,” BloomReach technology will pull together a page of all your black A-line...
If available, know their browsing history and ultimately have their query available in a drop-down menu within a few taps. Also, these users have very specific long-tail searches, making predictive-search capabilities extremely important.
Because the combined search-ad system was expected to face challenges initially, Microsoft guaranteed a certain level of revenue for every search query done on Yahoo's sites. Yahoo and Microsoft may have just extended their revenue-per-search...
Proximity to Location in Query On January 15, 2013, Facebook released Graph Search, which is the social network's first attempt at a serious search engine. I'm glad Facebook launched Graph Search, since I often joked that the previous search...
It is easy to check to see if they do, with a search query such as: [site:nytimes.com "guest post"] (without the []): And, trust me (pun intended), the search engines are likely to look at it the same way as they want to understand how people value...
They are well versed in the nuances of the organization of ad groups into campaigns, managing keyword negatives, finding opportunities in search query reports, etc. Great search marketing managers spend a bulk of their waking lives in AdWords (or...
You've probably heard of QDF or "Query Deserves Freshness" as a signal Google looks at for certain queries. If your content can't be found, read, recognized, categorized, indexed and the search result display isn't inspiring clicks in the first...
Your description (which usually appears as the snippet beneath the link to your site in search results) should entice people to click on your results by letting searchers know that your site provides an answer to their query or is a good resource.
They chose a common query, [ebay]: Are you seeing less than 10 results in your Bing search results? So now you might only see eight search results on Bing for some queries, rather than the typical 10.
What is being done to detect and remove results from larger sites when they don't have unique content that is relevant to a query (e.g.yelp.com results with no reviews, Facebook "business" pages that weren't actually created by the business)?
Similar to Google Authorship, linking your Google+ page using the rel=publisher tag on your site not only helps you build relationships with friends and followers, but also gives Google information they can use to determine the relevancy of your...
When a user does a search that Google deems product-related your feed will be scanned for products that match the search query used. Simply using a higher bid for a particular product in your feed won't guarantee it to show for a search query if a...
Google wins in usage, by sheer weight of query volume. The Nearby feature is now more clearly branded as "Local Search," but it's still buried in the UI. Facebook director of SMB Dan Levy announced at the Local Search Association show that 70...
SERP Conditioning leads users to check (and click) the feature area of Google's SERP design that prominently displays information pulled via the Knowledge Graph, Google Maps, and – conveniently for Google’s revenue – Product Listing Ads (PLAs...
Or a query on the history of search should probably have an index and look robust – not just a 200 word paragraph. In these scenarios where signed in users, search query modification, Chrome browsers, "cookied" users and toolbar data provide...
Category Relevant Search Results, Query Suggestions, and Advertisements Based on Location? UK paid search CPCs overtake US for first time – The DrumMeanwhile, Kenshoo reports that "CPCs in the UK rose by ten cents taking the total CPC to $0.48...
Take for example, the suggestions for the query "Google Plus is…" Google's computers determine the order of our search results using a series of formulas known as algorithms. We make hundreds of changes to our search algorithms each year, and we...
Further, each keyword can be triggered by a different search query via broad/phrase matching, so the conversion rate/CPA varies even more depending on what query triggered the ad. Test and test often" is a bit of wisdom you'll hear over and over in...
When performing a search, users typically click on results they perceive as most relevant to their search query. Google authorship has made it easier for small- and medium-sized businesses (SMBs) to get their brands in front of prospective...
