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  1. Remarketing Across Ad Exchanges With DoubleClick Search

    A user submits a search query to a search engine Because you're remarketing based on users search query, down to the keyword-level in DS, you can leverage a number of signals. For example, High-Intent users may only need to see another ad or two to...

  2. More Panda 4.0 Findings: Syndication, User Engagement, Indexation & Keyword Hoarding

    So you had essentially one page ranking for thousands of keywords, when there were clearly other pages on the web with more targeted content (that could better match the query). One site in particular that I recently analyzed was driving a lot of...

  3. Want to Increase Your CTR by Nearly 50%? Consider Search Refinements

    Specifically, the study showed that an advertiser who appears at least 10 percent of the time for both the initial query and the follow-up query received an average lift of 47 percent of their initial CTR on the subsequent search.