You've probably heard of QDF or "Query Deserves Freshness" as a signal Google looks at for certain queries. If your content can't be found, read, recognized, categorized, indexed and the search result display isn't inspiring clicks in the first...
Your description (which usually appears as the snippet beneath the link to your site in search results) should entice people to click on your results by letting searchers know that your site provides an answer to their query or is a good resource.
They chose a common query, [ebay]: Are you seeing less than 10 results in your Bing search results? So now you might only see eight search results on Bing for some queries, rather than the typical 10.
What is being done to detect and remove results from larger sites when they don't have unique content that is relevant to a query (e.g.yelp.com results with no reviews, Facebook "business" pages that weren't actually created by the business)?
Similar to Google Authorship, linking your Google+ page using the rel=publisher tag on your site not only helps you build relationships with friends and followers, but also gives Google information they can use to determine the relevancy of your...
When a user does a search that Google deems product-related your feed will be scanned for products that match the search query used. Simply using a higher bid for a particular product in your feed won't guarantee it to show for a search query if a...
Google wins in usage, by sheer weight of query volume. The Nearby feature is now more clearly branded as "Local Search," but it's still buried in the UI. Facebook director of SMB Dan Levy announced at the Local Search Association show that 70...
SERP Conditioning leads users to check (and click) the feature area of Google's SERP design that prominently displays information pulled via the Knowledge Graph, Google Maps, and – conveniently for Google’s revenue – Product Listing Ads (PLAs...
Or a query on the history of search should probably have an index and look robust – not just a 200 word paragraph. In these scenarios where signed in users, search query modification, Chrome browsers, "cookied" users and toolbar data provide...
Category Relevant Search Results, Query Suggestions, and Advertisements Based on Location? UK paid search CPCs overtake US for first time – The DrumMeanwhile, Kenshoo reports that "CPCs in the UK rose by ten cents taking the total CPC to $0.48...
Take for example, the suggestions for the query "Google Plus is…" Google's computers determine the order of our search results using a series of formulas known as algorithms. We make hundreds of changes to our search algorithms each year, and we...
Further, each keyword can be triggered by a different search query via broad/phrase matching, so the conversion rate/CPA varies even more depending on what query triggered the ad. Test and test often" is a bit of wisdom you'll hear over and over in...
When performing a search, users typically click on results they perceive as most relevant to their search query. Google authorship has made it easier for small- and medium-sized businesses (SMBs) to get their brands in front of prospective...
For example, when responding to a product query, is it better to use competitive language vs.scarcity vs.promotional? There is never a scarcity of data in paid search. Case in point is something that I like to call "pixel optimization" within paid...
Deliver relevant information in the right context (i.e.relevant query results). A former member of Matt Cutts' search quality team was recently quoted as saying: getting a link from a high PR page used to always be valuable, today it's more the...
They are: link rel="SEO" query="weather" set_to_position="2" /> link rel="SEO" must_be_before="*.mycompetitor.com/*" /> Courtesy of the Google Aromabase, you can search and smell: April Fools 2010: Google Real-Time Search Results Powered by Pigeons...
Last week, in preparation for this column, I published a query looking for great examples of non-SEO tactics that had great SEO benefit. Given the competition in the SEO space for this industry, we knew we had to reinforce the brand of our primary...
Run search query reports regularly (ideally, every two weeks) to ensure no irrelevant traffic is getting to branded or non-branded campaigns: No one ever said paid search was a “set it and forget it” tactic.
Also consider that with universal results and good SEO, a visitor who performed a specific query may have landed directly on the page they needed. Students would often search for a professor's name with the phrase [office hours].
But in local markets, where spending levels, query volume, and competitive intensity are less, these services are not cost-effective. The Search Agency has launched an automated alternative that lets search resellers get better results for small...
