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  1. Why Google's Hummingbird Algorithm Isn't for the Birds

    I was moderating a roundtable session at SES Chicago last week when the conversation turned to Hummingbird and how – according to the young lady I spoke to – it effectively means "Google is simplifying the query from long tail to shorter terms.

  2. Why You Must Optimize and Create Content for More Than Just Conversion-Centric Queries

    Conductor research (disclosure: I work for Conductor) shows that long-tail queries do in fact convert at a rate greater than head terms. Many online businesses have a longstanding strategy of "crowding the register": exclusively optimizing and...

  3. Matt Cutts: Larger Websites Don't Automatically Rank Higher on Google

    Not only do you have a larger website overall, but you can also capture a lot of long-tail search traffic from visitors who end up on one of those many internal pages. However, Cutts said that a site with more pages will naturally get more traffic...

  4. How Will Voice Search Change SEO for Local Stores & Global Enterprises?

    Brands can optimize for conversational or long-tail queries by deploying a FAQ or Q&A content strategy. A Q&A strategy would not only improve your customer service by answering common questions, but it may increase their search presence by ranking...

  5. Why Is It So Hard to Increase Your Search Rankings By One Spot?

    You will get most of your traffic from the long tail, but the head term has the most branding value. Many other things can happen such as showing local results for some types of queries, Query Deserves Diversity to provide users with true variety...