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  1. Authority vs. Popularity: Matt Cutts Teases New Google Search Result Shake-Up

    By looking at extra signals where you can say oh you know what, as a percentage of the sort we see you are doing well for, or whatever, it turns out your links might be including more anchor text about travel or medical queries or something like...

  2. Seeking Search Engine Love? Begin With Yahoo, Bing, and Google Quality Website Guidelines

    As the ultimate destination for the brand, a website that delivers a quality user experience not only serves business objectives, but also meets criteria defined by search engines to determine which sites will be presented in SERPs to customers...

  3. How to Dominate the Entire First Page of Google

    Dominate the entire first page of Google for brand related search queries. Your online reputation can impact virtually every aspect of your digital marketing program from the conversion rate on your pages to your click-through rate in paid search.

  4. The Role of #Hashtags in Social Media and Search

    The very same function holds true for queries in search engines. For example, #seochat is a popular stream of conversation used by those interested in search engine optimization on Twitter. People search every day on Pinterest, Twitter, Google...

  5. Become a Leading SEO Mechanic with Both Google & Bing Webmaster Tools

    Search Queries Here, you can look at the top pages as well as the top queries for your site. Look at the top queries as well as use those “more” tabs to get more information. You can visit the sitelinks tab to demote a certain sitelink (one of the...

  6. Searcher Personas: A Case for User-Centric SEO

    Today's SEO is about the user and the way people explore using search queries. When we're building a persona, we will use data (like keyword search volumes, market research, user polls, web analytics, etc.to find those collective qualities that are...

  7. Bing It On Challenge Hits London: Bing Still Finds Bing Superior to Google

    Despite having used Google’s own top queries, after carrying out 10 searches, 53% of people surveyed picked Bing search results more often, 34% of people picked Google results more often, and 13% of people chose Bing and Google results an equal...