SEO News

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  1. Head vs. Long Tail Keywords Analyzed: Impressions, Clicks, Conversions & Profitability

    Consumers are entering queries of this length; however, they still aren't far enough along in the purchase consideration funnel to actually click and convert on paid search ads. Almost every search engine marketer (SEM) knows the adage, "Use head...

  2. Sneak previews of Online Marketing Summit 2010 and SES San Diego

    According to the latest comScore data, Americans conducted 10.4 billion "expanded search queries" on Google, 3.7 billion on YouTube, 2.6 billion on Yahoo! By comparison, Americans conducted 10.1 billion search queries on Google that month...

  3. Retail Boosts Search Spend in Efficient Frontier's Q4 2009 Report

    Impressions for retail queries increased by a whopping 90% over Q4 2008. Tomorrow, Efficient Frontier releases their quarterly search report and we've got a sneak peek at the numbers. This is likely due to comparison shopping features being added...