You've probably heard of QDF or "Query Deserves Freshness" as a signal Google looks at for certain queries. If your content can't be found, read, recognized, categorized, indexed and the search result display isn't inspiring clicks in the first...
So now you might only see eight search results on Bing for some queries, rather than the typical 10. Users who clicked back to a longer, 12-result page executed fewer queries per search session and Bing reduced the click-through rate to SERP pages...
Please note that none of these search optimization resources will provide you with secrets that'll automatically rank your site first for queries in Google. Search engine optimization (SEO) professionals, web designers, and bloggers read a lot of...
Quora threads rank in search results, especially for long tail queries. For example, a search for Starbucks returns threads related to the overall brand, location- specific brand such as Starbucks UK, products like the Starbucks Card and brand...
Facebook Tests Its First Graph Search Ads, But They Aren’t Targeted To Your Queries – TechCrunchThe ads "use standard Facebook targeting and retargeting, look like its sidebar ads, and appear at the bottom of the page — and only if there is more...
We'll put those queries in a structured format. The Nearby feature is now more clearly branded as "Local Search," but it's still buried in the UI. So the question becomes what can be expected once Facebook does actively push harder on local search?
By inserting PLAs into the feature area Google is able to capitalize on this behavior and further monetize queries of commercial intent. SERP Conditioning leads users to check (and click) the feature area of Google's SERP design that prominently...
Google does not determine these terms manually – all of the queries shown in Autocomplete have been typed previously by other Google users. He also said that the search results lead to him losing his job, and now he can't find another one.
Part of great site engagement is a consistent user experience for similar queries. Although in an ideal scenario the page you optimize will attract the keyword queries you'd expect, custom segments by topic also offer up insights into competing...
Google Glass responds to voice commands and queries, meaning that users can easily gain results for questions about nearby restaurants or other local establishments. One obvious trend that will impact all things search related is Google+, along...
This is a good alternative since Google doesn't allow content to be associated with brands for non-branded search queries. Google authorship has made it easier for small- and medium-sized businesses (SMBs) to get their brands in front of...
However, the challenge of each is executing them at scale for the long-tail, which represents 7 out of every 10 queries. Consumers are spending less time on traditional search engines and more time on shopping engines like Amazon.
Every search marketer knows Google dominates in U.S.search volume, handling two-thirds of all search queries. This brings up a number of interesting questions for paid search marketers. Are paid search auctions as competitive on YBN as on AdWords?
Prospecting: what it is and ways to do it, such as using advanced search queries or tools Managing an outreach team can be a daunting task, as you are essentially in charge of people browsing who-knows-what websites and saying oh-no-not-that to...
If you're stumped about what your audience might be looking for when they use a keyword, check out my post on using basic questions to create context for keywords by exploring the persona and intent behind the queries.
What types of "supporting content" continues to show up for worthwhile search queries. It is about generating the types of content that fulfills your intended user's needs but also satisfies the metrics that search engines are looking for.
Local intent keywords are mostly mobile, so you need mobile landing pages for these queries.percent of "bars" (places that serve drinks) keywords come from mobile devices. Adding to the importance of mobile, the Kelsey research group says mobile...
Introducing Wolfram|Alpha's Handwritten Knowledge Engine – the only Handwritten Knowledge Engine that has a team of real humans ready to transcribe and illustrate your queries. Courtesy of the Google Aromabase, you can search and smell:
Google Trends enables you to take popular search queries and explore traffic patterns over time and geography. In related news, Kevin Allocca announced on YouTube Trends that YouTube search has been added to Google Trends.
Typically when people search, they will start out with different queries that are more general, then more precise when they are closer to a sale (this would include brand terms). An eBay study on the effectiveness of paid search advertising claims...
