While you might not ever be able to rank for 'Life Insurance' your might very well be able to rank for 'Life Insurance broker' queries in Albany and every other city your do business in. With the rise of smartphones and mapping apps we're living in...
Beckman then went on to give us some interesting stats: percent of daily queries have never been seen on Google. So look at that as new opportunities to apply your paid and earned media strategy.percent of queries in the U.S.have no exact match...
It actually replaces the Social Sidebar, presumably only for certain search queries. Continuing to experiment with ways to change and improve the search experience, Bing has introduced a new experiment called Bing Boards.
It simply requires quality data, quality queries and the ability to act on findings. Understanding what your customers are seeking, how they are looking for it, talking about it, scoring it, comparing it and sharing it is invaluable to the social...
As of its 4th birthday in September, DuckDuckGo was seeing between 1.3 million and 1.5 million direct queries per day, on average. Ever since the news hit about the NSA PRISM surveillance program in the United States, many people have become much...
When looking at the 20 billion search queries conducted in May specifically, Google remained static with 13.4 billion, while again Microsoft gained 1 percent to 3.5 billion searches, while Yahoo lost 1 percent to 2.4 billion.
Users are straying from Google to perform more relevant queries on more relevant websites Riley Newman, Head of Analytics at Airbnb, recently published a fun and geeky article about their search algorithm.
Google’s Distinguished Engineer Matt Cutts has announced that a new ranking update, one that targets spammy queries is now live. New Ranking Update for Some Spammy Queries The ranking update for spammy queries, which will impact 0.3 percent to 0.5...
Some PPC managers will do this as exact search queries they find, or as themes of terms they find or both. On search engines, it's all about the keyword. Additional words may also appear in the user's search.
Get the Lay of the Land with Search Queries The Search Queries area gives you both traffic and keyword information. The Search Queries section is broken down into five main indicators: While you're in the Search Queries section, activate the "With...
In seven days before the opening, if a film has more search queries and more paid clicks than a similar film, it is expected to bring in more revenue. Google found that at times of major movie releases, searches tended to contain more queries with...
Paid search queries and the resulting first SERP ad impressions are demonstrable evidence of both consumer awareness and loyalty because SEMs must achieve click-throughs to continue to be rewarded by AdWords with first SERP placement.
Dominate the entire first page of Google for brand related search queries. Your online reputation can impact virtually every aspect of your digital marketing program from the conversion rate on your pages to your click-through rate in paid search.
Search queries will be guided towards topic experts, not aggregated and faceless sites. Prediction: Search engines will be able to recognize temporary fixes that are just in place for search engines only (not ultimately for users).
In real time, search queries will begin to influence search results within seconds. However, to go beyond queries autosuggesting keywords, Yandex stated: Yandex has now rolled out their second-generation personalized search program.
When it makes sense to use this bid algorithm: Usually one of the less used options, taking hold of the top spot can be useful for branded search queries and fighting off any pesky competitors bidding on your brand name.
First, Hot Searches highlights queries that jumped significantly in traffic, whereas Top Charts highlights topics with high overall search volume. Google also announced another feature that allows users to visualize Hot Searches, which basically...
In a new blog post, Cutts stated that the rollout is now complete and affects 2.3 percent of English-U.S.queries, and that it affects non-English queries as well. About 2.3% of English-US queries are affected to the degree that a regular user might...
In addition to CTRs being higher for search results with vs.without authorship markup, many have theorized that Google will start using an author's influence in determining how to rank content created by them for relevant queries.
If you’re not familiar with BloomReach’s other offerings, it includes technology that dynamically generates product pages, for example, from the site’s pre-existing inventory in order to answer specific queries.
