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  1. How Personalizing Websites With Dynamic Content Increases Engagement

    Using Monetate and leveraging past purchase behavior for customers with accounts, the retailer was able to dynamically serve up personalized sizes for each product that had the right fit and increased transaction values by over 14 percent for...

  2. U.S. Holiday Trends & Forecast: Top Shopping Days, Hot Searches, Mobile Shoppers

    Experian Marketing Services has been tracking trending product searches through data from Hitwise, showing what's on people's wish lists as the holiday season approaches. Nothing out of the ordinary for the top-visited retail sites for the week...

  3. Black Friday Readiness With Search in Mind: Is Your Business Ready?

    Use services like Yext to push updates to IYPs (Internet yellow pages) and sharing sites immediately. The climbing popularity of consumer showrooming – checking prices and product information while shopping in stores, not to be mistaken with retail...

  4. Google Plans to Combine Mobile & Desktop Ads

    Google’s recent transition to a pure paid model for Google Shopping product listings was controversial in itself. Can Google remain objective when they’re proposing an amalgamation of services that defies all conventional knowledge (even their own...

  5. Google Pushes Freshness With AdWords Seller Ratings Extension Change

    The idea that others found the product and services to be valuable helps create a sense of comfort for the consumer. You must be an advertiser that provides customers with paid goods or services, or one that enables the buying or selling of...

  6. Google April Fools' Day Pranks 2012: 8-Bit Maps, Chrome Multitask Mode & More!

    For Google, April Fools' Day is the annual launch day for a slew of gag products and hoax services you’ll likely never see in real life. In a post on the YouTube Blog, Chet Flanagan, director of DVD product management, asked, “Loved a video so much...

  7. How to Use QR Codes for Better Conversion Rates

    When" opportunities: After attending a demo, in-store shopping, catalog shopping Barcode content: Link to a product review or competitive comparison page of US smartphone owners compare prices on their mobile device while in-store, shopping for...