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  1. 4 Google Changes and How Online Merchants Can Adapt

    Encourage customer reviews through sites like Ekomi and via Comparison Shopping Engines. Google added local availability and local storefront features to Product Listing Ads, broadening online search information on local stores, and giving...

  2. Ecommerce Title Tags: Top 5 Ways to Increase Clicks

    The site tries to capture all possible ways a consumer might search for the same product type. This also reassures searchers of the likelihood they will find product matching their query. Search engines and consumers get a very clear sign what this...

  3. Taobao SEO: A Guide to One of the World's Largest Consumer Marketplaces

    Taobao, similar to eBay and Amazon, is one of the largest online marketplaces in the world and the largest marketplace in China with over 370 million users and more then 800 million product listings. Accuracy and relevancy of product descriptions

  4. 10 Takeaways from Google's Holiday 2011 Consumer Intentions Report

    AdWords, Google Product Listing Ads, Comparison Shopping Engines (who bid on paid keywords), Marketplaces, Video ads, and click-to-call ads are just a few you can try out. Paid search, comparison shopping engines, even marketplaces if you can...

  5. SEO Techniques for Large Sites: How to Maximize Product Visibility in Organic Search

    My general philosophy for pushing equity to product pages (on big sites) comes down to this one idea: focus on your primary categories, then sub-categories, then product URLs themselves. On large sites, it simply isn't scalable to attempt to link...

  6. What if JC Penney Link Buying is Just the American Way?

    A skim read of the results below shows that most of the inbound link anchor text focusses on it's own brand name, rather than on a generic product description or product brand name. Like other search engines Google heavily relies on anchor text as...