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Search Product Shopping Sites Customer Acquisition

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  1. Kenshoo Dissects Holiday Shopping Trends from Black Friday to Cyber Monday

    Consider using search retargeting as a means to keep your brand front of mind over this weekend and reduce customer acquisition costs. With significant increases in cost-per-acquisition and cost-per-click Cyber Monday is becoming a grim battle for...

  2. Search Online, Buy Offline: How to Tell?

    For this reason, as part of our results reporting, we also explain the benefits they are receiving in the areas of brand awareness, market positioning, and delayed customer acquisition. For example, on an ecommerce site, once a product is selected...

  3. Shopping Search Engines Fuel Online Sales

    Specialized shopping search engines make it easy for searchers to research and buy products -- but they're also a powerful and cost-effective customer acquisition channel for merchants. Each time a customer narrows his search down, the customer can...