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  1. PR for SEO: Advanced Social Media Tips to Engage With Media Influencers

    Much like billboard ads, this will help build TOMA, or top-of-mind awareness for your brand and product before your pitch gets to them. For example, a simple search for "Friends of friends who work at The New York Times" resulted in several results:

  2. How to Build Your First Content Marketing Strategy

    A web designer, for example, would probably consider features such as brand consultation, requirements analysis, design mock-ups, reviews and changes, and the final product. From the client side, we'd be focused on the product: a professionally...

  3. Google AdWords Remarketing Lists For Search Ads (RLSA): The Ultimate Guide

    Use product specific targeting, for example, increase bids for visitors who reached a product page while on then site when they later search for the same product on Google. Combine views of pages or product categories with buying signal modifiers...

  4. Supercharge Your Conversion Rate Optimization: How to Structure CRO & Win

    Retailers like kiddicare.com have produced spectacular results by creating simple product review videos for hundreds of products. Purchases can often be swayed by many factors, such as the product being out of stock, a competitor offering an...

  5. Buzz Monitoring = Brand Development

    There are review sites for just about every product or service, from gourmet coffee to vacation rentals. Name/Product/Buzz Monitoring Once people see how your company handles positive and negative comments, they'll be more likely to recommend your...