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  1. Google: Local Searches Lead 50% of Mobile Users to Visit Stores [Study]

    And 15 percent of in-store activities involved smartphone searches about a product or price comparison. These people are searching for business hours, directions to a local store, product availability, or the local store address, according to the...

  2. A 7-Step Landing Page Template to Convert Prospects into Leads

    You're also building a value case for your product, so that when you reveal the price, it will look like a great deal compared to what it's worth: So if you're a computer consultant to small businesses and your front end product is firewall...

  3. How SEO Attracts & Converts Customers in the 3 Purchase Decision Phases

    Most brands find it easier to dominate search engine results for the name of their company, brand, product or service. Most who optimize know that optimization for brand, product/service, and location can greatly increase visibility in search...

  4. Google Shopping: Why PLAs Aren't So Bad for Merchants

    Google Product Search was designed to facilitate the online shopping experience, with sorting features and relevancy algorithms. At this point, the Product Listing Ads (PLA) accounts I was managing were set up with detailed ad groups for brands...

  5. Google Buys Coupon Platform Incentive Targeting, Which Owns Targeted Search Patent

    These can include domain-specific search applications such as, e.g.document archive searching; file searching on a computer or network; company or individual searching; real estate searching; price comparison searching; reference, book, and...

  6. Google Rolls Out Car Insurance Comparison Shopping in UK

    Google’s search visibility for car insurance comparison grew from 0 to 75 percent in the first two days the new comparison product became available, according to Econsultancy. Early in the summer, the info box that appeared on hovering over the...

  7. Wajam Social Search Now Includes Shopping.com Product Recommendations

    Social search startup Wajam is taking the shopping world by storm by adding product recommendations from your friends on Facebook, Twitter, and Google+ whenever you shop online. In order to give users everything they need to make a purchasing...

  8. Chic Engine Helps You Find That Dress You Saw on Pinterest

    Comparison shopping mobile apps like Goodzer demonstrate the value of in-store comparison shopping based on the incentive to get a better price for a product you know is in stock somewhere else. Namely, my thoughts tend towards identical matches or...