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  1. Google Shopping: Why PLAs Aren't So Bad for Merchants

    It gives you the ability to elevate ad groups based on performance (categories, price buckets, etc.on a shopping engine where before all you could do was submit listings. At this point, the Product Listing Ads (PLA) accounts I was managing were set...

  2. Chic Engine Helps You Find That Dress You Saw on Pinterest

    What I realized was that when I am in a brick-and-mortar store buying clothes, I think in categories, with robotic thoughts such as "I need some pants. Comparison shopping mobile apps like Goodzer demonstrate the value of in-store comparison...

  3. Google Product Search Insights: The Impact of UPCs on Customer Conversions

    Forces retailers in certain categories to SKU up on product comparison pages Merchants that have more specific categories will not only receive more qualified traffic, but more of it, because they are able to leverage additional keywords at the...

  4. New Study Reports that Search Sites Provides Twice the Conversion Rate When Compared With Other Acquisition Sources

    The sites used in the study cover five product categories. The sites used in the study generate more than $3 billion in annual sales online in five categories listed above. The study defines conversion rate as the percentage of visitors to a site...