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  1. How to Identify Non-Ranking URL Page Types Using Google Site Search

    Quickly clicking through the Costco site, it's obvious that they use the sortBy parameter to invoke the sorting functionality for product category pages. Focusing on benchmarking non-ranking URLs by page type...

  2. Why Content Marketers Should Step Back From Creation and Focus On Strategy

    At first look at the data, we see that marketers' primary goal with content is to increase the number of leads generated and to increase brand/product awareness. But, it is these activities that precede increasing leads and brand or product...