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  1. How to Work When Nothing Seems to Work

    Often, the strategic guidance you have provided is at least part of the problem. Be entirely open and responsive to feedback from the client; own you are part of the problem Admit it, we’ve all had them – clients who are resistant to change – at...

  2. 5 Questions to Consider When Thinking About Bidding on Brand Terms

    This is a problem that many retailers face, and it can turn into a costly bidding war where you are fighting for every click, exhausting your budget, and wasting valuable time. The practice of bidding on your own brand terms is a topic that has two...

  3. How Google Pigeon Impacted Local Queries, and What You Can Do

    And while the latest local algorithm update fixes the problem for Yelp, many businesses have experienced a loss from Pigeon. Indeed, some are referring to Pigeon as the biggest Google update to the local search results since the Venice update in 2012.

  4. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    It’s more about engagement than some technical problem (although I have seen technical problems impact content quality). You would be only viewing half the problem. And depending on your technical setup, fixing half the problem might not lead to...

  5. How FREE Website Call Conversion Tracking From Google Will Benefit You

    The problem is many users don’t call from the ad; they click through to the website before calling. When a visitor comes to your website from a search ad, the visitor will see a unique number, not just the main number that you have on the site.

  6. Microsoft Tests Specialized Chips for Increased Search Speed

    The new board Microsoft developed, dubbed "Catapult," contains a specialized reprogrammable chip aimed at solving the problem of slow search result loading. The speed of search results and page loads is increasingly becoming a very important...

  7. Google Informs Webmasters of Faulty Redirects for Mobile Users

    Use the example URLs we provide in Webmaster Tools as a starting point to debug exactly where the problem is with your server configuration. Google warns against this, and in June, it announced it would start sending messages to mobile users for...