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  1. Microsoft-Yahoo Search Ad Deal Will Continue for Another Year

    At the Goldman Sachs Technology and Internet Conference in February, Mayer said "Our biggest business problem right now is [page] impressions," Mayer said. The Search Alliance lives on. Yahoo and Microsoft have extended their revenue-per-search...

  2. A 7-Step Landing Page Template to Convert Prospects into Leads

    Pay-per-click search marketing may have been invented in the second Clinton administration, but it's a modern iteration of a hundred-year-old tradition of direct marketing: Find people who have a problem, get their attention with a small...

  3. Rise of the New School SEO Professional

    Armed with proof of ROI and a short payback period, in-house SEOs have the cognitive frameworks to recognize the problem and map out solutions. They are the children who can point out that the emperor has no clothes, or even worse that the fancy...

  4. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Security certificate problem trips up Bing Web site – CNETTrying to use Bing brought up the following warning: "This is probably not the site you are looking for! A new analysis says Google Image Search traffic is down 63 percent on average.

  5. Driving Consumer Insights With Mobile Analytics

    So if there's a problem that's going to happen before the app crashes you can say "let's throw a more friendly error and slowly direct users somewhere else. Worry more than a little about the cross device problem – look for products that help you.

  6. Google Shopping: Product Listing Ad & Feed Optimization Tips & Best Practices [Videos]

    The problem with that one is that that's going to continue being a problem for your business if you don't address it; if you have no digital representation or no digital file of your products, then that's going to continue to become a bigger and...