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  1. YouTube to Censor Search Results From Artists Who Rebuff New Streaming Music Service

    The problem is if the mobster burns down too many stores, there won't be any shop owners left, and the mob boss has lost the revenue he had to start with. Not to mention that users expect a video search engine to return relevant results for an...

  2. PPC Optimization & Balancing the Relationship Between Metrics: Top 3 Things to Consider

    Remember to Focus on the Business Problem You're Trying to Solve It's so easy to think about average position, keywords, match types, bids, etc.that too often brands forget about what the ultimate purpose of running a paid search program is for them.

  3. Pre-PPC Strategies For Launching a New Product

    Before we solve that problem, let's talk briefly about what that preliminary market research needs to address. And no savvy entrepreneur would create their product without doing a ton of market research first, so they could have some confidence...

  4. Google Will Alert Searchers About 'Right to Be Forgotten' Link Removals

    The fact that Google plans to add 'flags' to search links it has removed does nothing to tackle the fundamental problem with the 'right to be forgotten' ruling - which is the complete absence of legal oversight in this process," she said.

  5. More Panda 4.0 Findings: Syndication, User Engagement, Indexation & Keyword Hoarding

    Upon digging into several of those sites, I noticed a pretty serious syndication problem. It's easy to set up and can help you avoid an attribution problem. High standard bounce rates may not be a problem at all, and I know that confuses many...

  6. SEO vs. SEM Timelines: A Medical Analogy

    He or she will likely prescribe the pain meds for instant relief and put you on a regimen of antibiotics to address the root of the problem. Marketing directors and search engine optimization (SEO) consultants are often questioned by their bosses...