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  1. How to Create a Content Marketing Strategy From Your Existing SEO Content

    The problem with this strategy is that it provides a lot of information that’s useless to customers. With this strategy, the same content not only increases your website’s search visibility, but also increases its social visibility, resulting in...

  2. Dealing With Onsite Duplicate Content Issues

    The problem of duplicate content arises when there is more than one version of a page indexed by the search engine. The Same URL for Mobile Sites: To solve the duplicate content issues in case of a mobile version of your site, going responsive or...

  3. Cross-Device Measurement: Believe the Hype

    What’s the Problem? With the ever-growing number of devices, platforms, operating systems, and advertising networks, this problem seems to be unsolvable. Marketers want the flexibility to use multiple marketing channels - from search to social to...

  4. How to Work When Nothing Seems to Work

    Often, the strategic guidance you have provided is at least part of the problem. Be entirely open and responsive to feedback from the client; own you are part of the problem Admit it, we’ve all had them – clients who are resistant to change – at...

  5. 5 Questions to Consider When Thinking About Bidding on Brand Terms

    This is a problem that many retailers face, and it can turn into a costly bidding war where you are fighting for every click, exhausting your budget, and wasting valuable time. The practice of bidding on your own brand terms is a topic that has two...

  6. How Google Pigeon Impacted Local Queries, and What You Can Do

    And while the latest local algorithm update fixes the problem for Yelp, many businesses have experienced a loss from Pigeon. Indeed, some are referring to Pigeon as the biggest Google update to the local search results since the Venice update in 2012.