Why Search is still prehistoric Why Search is still prehistoric, part 2 With a Microsoft proxy battle expected soon, Time Warner's emerging as a white knight for the Sunnyvale search engine. Yahooo's desperately seeking a suitor.
SEW Experts: Why Search is Still Prehistoric - Part 2Many search marketers were disappointed with the Yahoo Panama release, finding it to be more of a catch-up to Google than a leap forward. We've collected all the search marketing news from...
SEW Experts: Why Search is Still Prehistoric - Part 2Many search marketers were disappointed with the Yahoo Panama release, finding it to be more of a catch-up to Google than a leap forward. Want a snapshot of the day's search marketing news?
The hostile bid for Yahoo by Microsoft proves one thing: search is prehistoric. Click here to tell me whether you think search is prehistoric. It's even tougher within the search engines. So let's do a dinosaur dig to discover the problems Google...
In today's Brand Equity column, "Why Search is Still Prehistoric - Part 2," Eric Qualman explains that the cause of that disappointment may result from Yahoo trying to please advertisers, instead of searchers, with Panama.
Both of these seem fairly prehistoric to us now. It's also good news for developers creating tools to track the various search segments' behaviors and results. What occurs is, forgive my liberal use of the English language, multivariate search...
In today's Brand Equity column, "Why Search Is Still Prehistoric," Eric Qualman outlines how user feedback, personalization, and other nascent technologies will lead to changes for search marketers, and search engines.
If you need further proof meaningful metrics are needed, look at the results of Southwest Airlines Ding, a successful, albeit prehistoric, version of a 2.0 widget. Search marketers need to catch up, if they can.
