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  1. The Challenge of Enterprise Link-Building in a Content Marketing World

    Producing video content that complements and links to the new content (assuming that the content for the campaign is not a video) can provide greater visibility, especially in video search results and video sites like YouTube, which is the second...

  2. Conquering Content Marketing, Step 3: Facing the 'Fans'

    The company had been going through a PR crisis, created by Lisa's previous boss, Don, who made some online enemies with a provocative and unpopular marketing campaign. Everyone agreed, and they spent the next hour talking about ways to promote and...

  3. Content Marketing Put a Man on the Moon, What Can it Do For You?

    Don't think for a moment that NASA masterminded a PR campaign that brought the Apollo missions into our living rooms. Marketing the Moon" shares the most successful marketing and public relations campaign in history, featuring heroic astronauts...

  4. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    The campaign had been live for about two weeks, and it wasn't going well at all. Now, I'm late for a conference call, but keep me in the loop on the campaign's progress. We can post videos, do a print and social campaign, and create a positive...