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  1. Content Marketing: The 4 Most Critical Components to Measure & Analyze

    The same exact message, the words written on a webpage, can be recorded and consequently take the format of a podcast, which will result in a different kind of content. For example, the same PDF can be formatted as a video or even a podcast.

  2. Digital Asset Management Strategies to Grow Your Audience

    How could each component of the conversion from podcast to video could be leveraged for a wider and quite often new audience? This is important on this project because YouTube only allows 15 minute segments and the podcast is generally over an hour...

  3. Are the Brains of Search Engine Marketing and Search Engine Optimization Sartorially Challenged?

    He is the host of the weekly Landing Page Optimization show and podcast on WebmasterRadio.fm. And since the press release had hurt the feelings of one or more of my friends in the industry, I also dismissed Roth's observation, "Search Engine...

  4. Effective Search Marketing Strategy Determines Fate of Organizations

    For more information, you may listen to Peter Clayton's podcast where he recently interviewed me on this and related subjects. Most of you know that executing an effective search marketing strategy is important to a business.