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  1. "Which Update?" Is the Wrong Question

    Imagine a world where you did some less-than-stellar link-building. While I understand the instinct to relate X to Y and have fallen victim to the simplicity of it many times myself, we have to remember that this is entirely the wrong way to look...

  2. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    It's critical to write unique, compelling ads that attract targeted clicks otherwise you can have all the visibility in the world, but no one clicks on your ads. If we change the keyword phrase slightly to "Search Marketing Consultant", there are...