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  1. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    Find out more about Adthena's Competitive Intelligence for Search services. Its peak performance is in July, followed by April - a time where most would believe that consumers are still thinking about how full they were from eating at the last...

  2. 3 Campaigns Your E-Commerce Account Should Have for Christmas

    Search is continually growing as an important revenue source for e-commerce businesses. Use the product group layering to gather similar products together so you can bid based on performance. Bidding by keyword in standard search campaigns will...

  3. Content Is King in SEO, But User Signals Are Also "Crucial" [Study]

    SEO platform and search analytics firm Searchmetrics has released its 2014 SEO Ranking Factors and Rank Correlations report, which it says provides an "in-depth definition and evaluation of the factors that have a high rank correlation with...

  4. The Challenge of Enterprise Link-Building in a Content Marketing World

    If you can secure a paid search or display advertising budget to promote the content, that can also be very effective. It's been pretty clear to most SEO professionals for a long time, even before we knew what a Google Penguin was, that link...

  5. DoubleClick Adds Optimization, Reporting Tools to Search Commerce Suite

    Google subsidiary DoubleClick has announced three additional tools in the DoubleClick Search Commerce Suite, which it says will help make reporting and optimization easier. The first feature, adaptive Shopping campaigns, is a new way to create and...

  6. Navigating Secure Search: From Keywords to Content [BrightEdge Share 14]

    Ever since Google unleashed 100 percent secure search, SEOs have scrambled to fill gaps in measurement. There was speculation that Google was trying to push marketers to paid advertising, but Kasteler thinks the real reason is to get SEOs to start...

  7. The Content Hack That Will Unlock 100 Years of Journalistic Tips for Your Digital Strategy

    Sexual Performance Improvement Technical Search of Schema Is Valueless. Mark Twain Mark Twain has a point. Over the past 18 months I have been that boy, attempting to draw on all my learnings from a decade-long career in print journalism and...