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Search Performance

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  1. Delving Into the Auction Insights Report

    Top-of-page percent – the proportion of time your ad appeared at the top of the page, above the search results. Now we can see how performance has changed over time without having to download multiple reports with different date ranges.

  2. 4 Pitfalls to Avoid Heading Into the Holidays

    If you are planning for really big spikes, I’d encourage you to contact your search representative ahead of time to let them know the plans. As my dad taught me, "Proper planning prevents poor performance.

  3. Secret Sauce LoMo Tips for More PPC Sales

    Here’s a staggering statistic: 73 percent of U.S.consumers prefer to use their phone to search for local information. Paid search marketers have understood that mobile is important for some time, but few are leveraging the power of mobile...

  4. Search Engine Marketing Checklist for Hotel Marketers

    Identify and optimize the content of the top 100 pages in terms of the highest Google and Baidu organic search traffic from a Web analytics program (e.g. Review the goal funnel reports for both paid search traffic and organic search traffic

  5. 8 Lessons Learned From Owning a Search Agency for 15 Years

    I’m writing this post to share some of the lessons and mistakes I learned from owning a search agency for more than 15 years. We partnered and started offering search marketing services while developing software to track keyword conversions.

  6. Introducing the Local Marketing Adoption Curve

    During the walk stage, your data analytics should be complete enough to help you identify opportunities to grow your brand based on performance of local sites and any insights into customer behavior you can gain.

  7. Drive Your Clicks In-Store With Local Inventory Ads

    This new ad type is the perfect way to reach users while they are moving from online search to an offline purchase. With this in mind, the performance won’t match that of shopping campaigns and so it can be difficult to assign budget and time into...