SEO News

Search Page Yahoo Personal Content Match

RSS
  1. 10 Missed Opportunities in Search Engine Marketing in Japan, Part 2

    So before I continue on with the 10 missed search marketing opportunities in Japan, let's touch on where the Yahoo Japan/Google situation stands, and how it may impact you. The Yahoo Japan search engine and PPC platform for web, image, video, and...

  2. SEM Vendor Checklist

    Common disasters include set-it-and-forget-it pay-per-click (PPC) campaigns that suddenly blow through obscene amounts of Content Match cash, organic prominence destroyed by Universal Search, PageRank decimated by obsolete link-farm schemes...

  3. New Search Patent Applications: August 8, 2006 - Focusing on the Searcher

    There are times when a Google or Yahoo acquires a company to gain access to the intellectual property of that company, or the intellectual prowess and expertise of that company's employees. Methods and apparatus for using personal background data...

  4. New Search Patents: June 8, 2006 - Stanford updates Pagerank Patent

    The patent for pagerank has been updated, Hewlett-Packard introduces advanced searching options for searchers, IBM patents a query translation server to help search engines provide search results in more languages than English, Microsoft...

  5. New Search Patents: May 3, 2006 - Microsoft and IBM Dominate with Recent Search Filings

    The strong showing from the two companies is joined by a Yahoo patent on pay-for-placement bidding, a Doubleclick patent on media ads, a patent application from Harris Corporation on reranking results based upon vocabulary words, patent...

  6. Targeting Search Ads By Demographics & Behavior

    Yahoo's behavioral targeting methodology can identify if user visits a flowers Flowers category shopping page, searches on a flower-related term, and clicks on a flower ad in a 28-day period. She talked about Yahoo Fusion Marketing and shared a...