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  1. B2B Search Engine Marketing: Goals for 2011

    But investing in content development is difficult when resources are tight and sales pressure looms. Instead of getting overwhelmed with production volume, consider developing a handful of high quality pieces (white papers, research, etc.and using...

  2. Most Corporate Social Media Efforts Will Fail

    Your audience may be busy discussing your industry through a photo group on Flickr, and if you spend your time trying to get articles ranking on Digg because you read a cool article on a blog about Digg's power to drive traffic, you're really just...

  3. 2007: A Search Odyssey? Keynote Conversation with Matt Cutts

    Sure, you can make all this effort to go after Web search and post your articles in Digg, Furl, and so on, but that doesn't look nearly as good on a mobile phone. We just needed more resources and time to be able to communicate better with the...