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  1. Search Engine Marketing Checklist for Hotel Marketers

    Ensure the main hotel content and layout of the homepage is optimized as a landing page for SEO and paid search, and do the same for destination hotel search results. In paid search accounts, including Google AdWords, Baidu Tuiguang, Bing Ads, and...

  2. Drive Your Clicks In-Store With Local Inventory Ads

    This new ad type is the perfect way to reach users while they are moving from online search to an offline purchase. Currently, if a user clicks on a local inventory ad, they are taken to a Google-hosted merchant page instead of the product-specific...

  3. A New Direction for SEO in 2014: The Secure Search Manifesto

    We will continue to leverage other search engine-provided data, but our main source of advanced metrics will cover page-level performance, share of voice, and other enterprise measurements. The convergence of earned, owned, and paid media was...

  4. Google's Matt Cutts: A Little Duplicate Content Won't Hurt Your Rankings

    Typically we would say, "OK, rather than show both of those pages since they're duplicates, let's just show one of those pages and we'll crowd the other result out," and then if you get to the bottom of the search results and you really want to do...

  5. SEO in the Age of Apps: Diversifying Your Mobile SEO Strategy

    Google Apps: The Apps link on the Google Search app homepage routes users to the full suite of Google applications, increasing the possibility that one might search for results via Google+, Google+Local, News, Offers, Voice, YouTube or one of many...