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  1. A New Direction for SEO in 2014: The Secure Search Manifesto

    We will continue to leverage other search engine-provided data, but our main source of advanced metrics will cover page-level performance, share of voice, and other enterprise measurements. The convergence of earned, owned, and paid media was...

  2. Google's Matt Cutts: A Little Duplicate Content Won't Hurt Your Rankings

    Typically we would say, "OK, rather than show both of those pages since they're duplicates, let's just show one of those pages and we'll crowd the other result out," and then if you get to the bottom of the search results and you really want to do...

  3. SEO in the Age of Apps: Diversifying Your Mobile SEO Strategy

    Google Voice Search: Voice search sources results primarily from the main Google index and while SEO professionals may feel more pressure to optimize for natural language queries vs.keywords, at this point, it's still not quite semantic, utilizing...

  4. SEO Tactics for App Stores, Mobile App Website Pages & Local Markets

    The keyword field influences the search results because there is far less text to indicate relevance of an app than there is for a traditional web page. The description field is the largest area of the page and acts like the main content on a web...