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  1. Search Engine Marketing Checklist for Hotel Marketers

    This is also the time to check the main hotel content and layout of the individual detailed hotel page is optimized as a landing page for SEO and paid search. Ensure the main hotel content and layout of the homepage is optimized as a landing page...

  2. Native Advertising for Small Business: The Missing Link?

    In the most basic definition, native advertising is paid content presented in the same format as all other content on the page. Since a successful search marketing campaign is often contingent on its content marketing, it’s important to develop a...

  3. Is Google’s Knowledge Vault Smarter Than Siri and Cortana?

    The study data reveals that as of October 4, 2014 (note that all search engines make changes in their search results on an ongoing basis), 58 percent of queries run on Google Now show some type of enhanced result (knowledge boxes on the right of...

  4. The Evolution of SERPs and User Behaviors

    As an industry, we talk a lot about Google (and search engines in general) getting smarter, and most of the time, that should be our focus. Our job is at the mercy of search engines and as they improve, we have to improve with them.

  5. Drive Your Clicks In-Store With Local Inventory Ads

    This new ad type is the perfect way to reach users while they are moving from online search to an offline purchase. Currently, if a user clicks on a local inventory ad, they are taken to a Google-hosted merchant page instead of the product-specific...

  6. 3 Campaigns Your E-Commerce Account Should Have for Christmas

    However, as long as you exclude the page URLs of irrelevant content and are regularly making use of the search query report, it is a great way to cover all of your inventory. It’s also likely to drive lots of insight into which products on your...

  7. Last-Minute SEO - Here Come the Holidays!

    Organic Search Do you have a year-round visibility plan you can just tweak for changes in seasonal search terms? Organic search is generally used to refer to how well your site factors against that search engine’s organic algorithm and then how...

  8. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    By doing so, you can take up more real estate on the search engine results page (SERPs) and set yourself apart from competing businesses. Max CPC greater than or less than top of page Separate campaign view by Search re working on refining...

  9. Forget Big Content – Small Content Is Critical to Search Success

    Read any popular digital marketing thought leadership blog and you'd be bombarded with the notion that "big" content is the future of search and social success. The search giant's replacement of its "engine," which we have all come to know as...