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  1. Are Scholarship Links Considered Unnatural by Google?

    When I search for the following, I see many opportunities for a link: This quick search shows me link opportunities from high PR authoritative .edu pages like this: https://education.asu.edu/resources/scholarships http://www.tc.columbia.edu...

  2. Your Job Is to Make Google Look Good

    They carefully sculpt and craft their search results page with the goal of providing high-quality results. Their search results have many links in them. The bottom line is that the search engines want to know that your site does a better job of...

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  3. Delving Into the Auction Insights Report

    Top-of-page percent – the proportion of time your ad appeared at the top of the page, above the search results. The data provided is based on others who matched for the same search query. Every month mobile becomes a more and more important factor...

  4. Search Engine Marketing Checklist for Hotel Marketers

    This is also the time to check the main hotel content and layout of the individual detailed hotel page is optimized as a landing page for SEO and paid search. Ensure the main hotel content and layout of the homepage is optimized as a landing page...

  5. Native Advertising for Small Business: The Missing Link?

    Since a successful search marketing campaign is often contingent on its content marketing, it’s important to develop a good strategy. It’s also important to note that a cohesive, successful search marketing campaign is contingent on its content...

  6. Is Google’s Knowledge Vault Smarter Than Siri and Cortana?

    The study data reveals that as of October 4, 2014 (note that all search engines make changes in their search results on an ongoing basis), 58 percent of queries run on Google Now show some type of enhanced result (knowledge boxes on the right of...

  7. The Evolution of SERPs and User Behaviors

    As an industry, we talk a lot about Google (and search engines in general) getting smarter, and most of the time, that should be our focus. Our job is at the mercy of search engines and as they improve, we have to improve with them.

  8. Drive Your Clicks In-Store With Local Inventory Ads

    This new ad type is the perfect way to reach users while they are moving from online search to an offline purchase. Currently, if a user clicks on a local inventory ad, they are taken to a Google-hosted merchant page instead of the product-specific...

  9. 3 Campaigns Your E-Commerce Account Should Have for Christmas

    However, as long as you exclude the page URLs of irrelevant content and are regularly making use of the search query report, it is a great way to cover all of your inventory. It’s also likely to drive lots of insight into which products on your...

  10. Last-Minute SEO - Here Come the Holidays!

    Organic Search Do you have a year-round visibility plan you can just tweak for changes in seasonal search terms? Organic search is generally used to refer to how well your site factors against that search engine’s organic algorithm and then how...