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  1. Bing Adds Auction Insights to Web Interface

    Bing's Auction Insights, the process that determines which ads are shown and where every time a user does a search on the Yahoo Bing Network, is now available in the Bing Ads Web interface. Introduced in August, Auction Insights is designed to give...

  2. Drive Your Clicks In-Store With Local Inventory Ads

    Apart from that, the interface is identical to shopping campaigns. This new ad type is the perfect way to reach users while they are moving from online search to an offline purchase. This page will contain the product information and also a map of...

  3. 3 Campaigns Your E-Commerce Account Should Have for Christmas

    The compulsory migration from Product Listing Ads (PLAs) recently to the new interface has shaken this environment up a little. It is not immediately obvious how to set these up in the interface, as setting up a DSA campaign does not allow you to...

  4. The Challenge of Enterprise Link-Building in a Content Marketing World

    Therefore, you will most often need to interface with a number of different teams to get the content created. It's been pretty clear to most SEO professionals for a long time, even before we knew what a Google Penguin was, that link-building at the...

  5. SEO Strategies for JavaScript-Heavy Single Page Applications or AJAX Sites

    But even for web developers preferring custom Javascript development, the newly added History API, which is part of the HTML5 specification, provides a simple interface to push full URL updates to the browser bar on the client side without using...

  6. 130 Questions to Ask When Choosing a Local Search Automation Tool

    Is the UI a "what you see is what you get" (WYSIWYG) interface? Can [VENDOR NAME] import local relevant data into its interface from our website analytics provider? Which platforms and technologies does [VENDOR NAME] currently interface with...