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  1. Bing Search Now Delivers Anywhere From 4 to 14 Results

    Google has experimented with seven results on many SERPs since last summer. Users who clicked back to a longer, 12-result page executed fewer queries per search session and Bing reduced the click-through rate to SERP pages 2 and 3 by almost 2 percent.

  2. 5 Reasons Why People Hate International Search Marketing

    For example, I might be simply looking for a “réfrigérateur” in Google France, not realizing that the majority of the people search for “Frigidaire”. A currency signal on a page, will signal to Google that your page is local to the market.

  3. 4 SEM Trends & Takeaways From Covario INFLECTIONPoint 2013

    Google searches are in Spanish. For search marketers in 2013, the message today at Covario’s INFLECTIONPoint conference was clear: know your audience, use all your channels, data still rules, and come up with innovative ways to test from which you...

  4. How to do Awesome SEO Keyword Research for a Standard Website

    You know the form here, we’re talking about the usual sources: Google Instant searches, Google Adwords Keyword Tool, paid search data, paid-for discovery tools (e.g. You can use a simple equation to try and reduce our reliance on individual data...