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  1. SEO vs. SEM Timelines: A Medical Analogy

    Search engine marketing (SEM), or paid search advertising, can satisfy the demand for instant gratification. Marketing directors and search engine optimization (SEO) consultants are often questioned by their bosses and clients about the progress of...

  2. Bing Search Now Delivers Anywhere From 4 to 14 Results

    Users who clicked back to a longer, 12-result page executed fewer queries per search session and Bing reduced the click-through rate to SERP pages 2 and 3 by almost 2 percent. For such searches, they only showed four results when they thought it...

  3. Supercharge Your Conversion Rate Optimization: How to Structure CRO & Win

    The psychology of buying is a subject that has attracted a lot of interest over recent years as marketers search for ways of fine tuning campaigns. In many respects conversion rate optimization requires as much specialist skill as technical search...

  4. Google Search Plus Your World: The Peer to Peer Evolution Continues

    And since my friends can see each other’s responses, they can iterate their answers and get even closer to my search intent. Instead, it came about via Facebook and Twitter, two places where you could ask a question of your entire social network...

  5. Google Shows Evolution of Search, Launches Interactive Timeline

    While they patched in a solution by giving links to major news outlets on the Google search page, the realization of this shortcoming also led to Google News. In the more recent past, Google has focused on speed, with Quick Answers seeing upgrades...