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  1. Driving Consumer Insights With Mobile Analytics

    Add filters to the new profiles (not the original profile! Once you've created the profile, you can then can go back in to the setting and add the Include filter and any other filters you need. To add a layer of complexity, if you're developing for...

  2. Supercharge Your Conversion Rate Optimization: How to Structure CRO & Win

    The psychology of buying is a subject that has attracted a lot of interest over recent years as marketers search for ways of fine tuning campaigns. In many respects conversion rate optimization requires as much specialist skill as technical search...