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  1. Driving Consumer Insights With Mobile Analytics

    To do that, go to your profile page and select the appropriate option. This was important because it was much different than the experience on their website where the pathways were designed for a desktop/laptop user and not necessarily what people...

  2. 5 Reasons Why People Hate International Search Marketing

    Personally, I love international search marketing and am very passionate about it. There are entire articles written on the millions of reasons translators miss over half of the keywords that people search for (e.g.missing accents, misspellings...

  3. Tips for Marketing a Sales Call & Free Sample

    One of the most important elements of any search-based lead generation campaign is the offer – what does your prospect get as a result of giving you their contact information? Your job as a marketer is to highlight that value on the landing page...

  4. How to do Awesome SEO Keyword Research for a Standard Website

    You know the form here, we’re talking about the usual sources: Google Instant searches, Google Adwords Keyword Tool, paid search data, paid-for discovery tools (e.g. By dividing the search volume for the individual term by the total volume, you get...

  5. Leveraging Twitter & Facebook Ads at #SESChi

    For instant access to the best tips and quotes coming out of Chicago, be sure to follow the #SESCHI hashtag on Twitter and keep an eye on the SEWatch Twitter account and Facebook Page. We then posted that on our Facebook, then built Page Post Ads...