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  1. Pre-PPC Strategies For Launching a New Product

    You use Graph Search by entering strings of search parameters into the global Facebook search bar at the top of the page: The MVP needs to meet, not global needs, but the needs of a specific set of early adopters who will be willing to try...

  2. SEO vs. SEM Timelines: A Medical Analogy

    Search engine marketing (SEM), or paid search advertising, can satisfy the demand for instant gratification. Marketing directors and search engine optimization (SEO) consultants are often questioned by their bosses and clients about the progress of...

  3. Driving Consumer Insights With Mobile Analytics

    To do that, go to your profile page and select the appropriate option. This was important because it was much different than the experience on their website where the pathways were designed for a desktop/laptop user and not necessarily what people...

  4. 5 Reasons Why People Hate International Search Marketing

    Personally, I love international search marketing and am very passionate about it. There are entire articles written on the millions of reasons translators miss over half of the keywords that people search for (e.g.missing accents, misspellings...

  5. Tips for Marketing a Sales Call & Free Sample

    One of the most important elements of any search-based lead generation campaign is the offer – what does your prospect get as a result of giving you their contact information? Your job as a marketer is to highlight that value on the landing page...