SAP’s Vice President of Marketing and Content Strategy, Michael Brenner says: “Multi-channel marketing is the 2nd core piece of Content Strategy, which seeks to provide the content our audiences are searching for, in all the places they search.
Users who clicked back to a longer, 12-result page executed fewer queries per search session and Bing reduced the click-through rate to SERP pages 2 and 3 by almost 2 percent. Are you seeing less than 10 results in your Bing search results?
As we’ve streamlined the results page, we’ve had to remove certain features, such as Instant Previews," according to a Google spokesperson in the Google Search Forum. Instant previews saw very low usage by our users, and we’ve decided to focus on...
To do that, go to your profile page and select the appropriate option. This was important because it was much different than the experience on their website where the pathways were designed for a desktop/laptop user and not necessarily what people...
Your 2 seconds of opportunity to grab attention begins with a mental assessment that needs to immediately connect with the original search query and inspire additional engagement is via clear communication of what the page is about.
Great advice for a hot-headed young hero until your direct mentorship, but totally counter-productive when we first encounter our prospect on the hero’s journey of search. Compared to ads that demand instant action ("buy now"), a "try" ad will look...
In the age of social media the attention that business blogs used to have is diminishing; traded for the instant gratification and ease of tweeting and posting short pieces to Facebook with a picture of your latest product or special of the day.
Personally, I love international search marketing and am very passionate about it. There are entire articles written on the millions of reasons translators miss over half of the keywords that people search for (e.g.missing accents, misspellings...
For search marketers in 2013, the message today at Covario’s INFLECTIONPoint conference was clear: know your audience, use all your channels, data still rules, and come up with innovative ways to test from which you can learn and succeed.
One of the most important elements of any search-based lead generation campaign is the offer – what does your prospect get as a result of giving you their contact information? Your job as a marketer is to highlight that value on the landing page...
Long Live User Search Intent! Users are entering “queries” – phrases that match specific search intent – and Google attempts to match that intent based on search data, click data, and heuristics, and then serves richer (and hopefully more relevant...
This change encrypts your search queries and Google’s results page and means that visits from organic search listings no longer include the information about each individual query. Truly measure the performance of your SEO efforts by connecting a...
You know the form here, we’re talking about the usual sources: Google Instant searches, Google Adwords Keyword Tool, paid search data, paid-for discovery tools (e.g. By dividing the search volume for the individual term by the total volume, you get...
For instant access to the best tips and quotes coming out of Chicago, be sure to follow the #SESCHI hashtag on Twitter and keep an eye on the SEWatch Twitter account and Facebook Page. We then posted that on our Facebook, then built Page Post Ads...
Traffic sources >> Search >> Organic for keyword-targeted campaigns). The beauty of consumption metrics are that they are pretty much instantaneous, allowing you to deliver instant results to your boss.
LivePerson can echo the search query of the user with content, to make offers on similar products, or use instant chat so a user can be instantly request a product and be led to the correct product page.
Is it inconsistent that all we hear is “create content” but you can easily find examples of top 10 ranking pages that have jack for content on the page. It makes you almost homicidal when the other guys are all over the search engine results pages...
A recent post on their Google+ Page announces a change to the way Google remembers individual search settings. Now you can save your search settings, such as your language preference or having Google Instant on or off, to your Google Account...
The click can be perfect – the right person at the right time seeing the right ad message – but if the landing page you’ve prepared for it is just a bit off, you’ve wasted everything you’ve done right in an instant.
Entering a search term and then clicking I’m Feeling Lucky would take users to the top ranked website, bypassing the search results page completely. I’m Feeling Hungry: Takes you to a search for restaurants.
