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  1. The Hidden Skill Every PPC Manager Should Possess: Sleuthing

    We also looked at Google Analytics. An often-overlooked skill of a successful paid search account manager is resourceful, creative sleuthing. For this particular situation, there were no new, outlandish search queries coming in and generating...

  2. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    This information is primarily on paid advertising, but on the SEO / content marketing side of keyword competitive spying, the example below shows the keyword "Web Hosting Company" top SEO Competitor; Root URL, Google Rank, # of Back Links, Indexed...

  3. SEO for Startups & New Businesses: An 11 Step Plan

    Google+ posts pass Page Rank, and Google+ profiles may show author attribution on results pages, so it's an especially important platform for SEO. I often tell clients that local is the "back door" into competitive search results pages.

  4. How Personalizing Websites With Dynamic Content Increases Engagement

    Having personalized content geared toward the searchers query on the page also provides a strong signal to Google of what the page is about, further enhancing the organic traffic to the page. From an organic search standpoint, displaying relevant...

  5. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    Ask them to use Google to search for a company that does what you do. Keep the content and layouts of your most popular segments in mind as you’re looking at Google Analytics. Google Analytics will tell you what people are doing, but it can’t...

  6. The Evolution of Artificial Intelligence in Search: An SEO Opportunity

    But after a while, Google got better and began using synonyms, so if you were trying to rank a page of your car sales site, you might have used car, automobile, auto or vehicle – and Google would still understand when it saw a search query for car...

  7. Link Building With a Healthy Dose of Marketing: 8 Ways to Solve Problems for Free

    No one knows Google's search algorithm for sure, except for a privileged few at Google Headquarters. The move to secure search by Google has taken key organic keyword data away. In August of last year, Google Analytics stopped showing webmasters...

  8. Matt Cutts: Facebook, Twitter Social Signals Not Part of Google Search Ranking Algorithms

    There has been much speculation and misinformation in recent years about whether social signals from Facebook and Twitter factor into Google search algorithm, and if so, how much. This is also a change from what Cutts said in 2010, where Cutts...