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  1. How to Avoid Mobile Ranking Pitfalls by Assessing Mobile Engagement

    Use the Top Pages report in Google Webmaster Tools' Search Queries section to find the page with poor user engagement and click the drop-down to reveal top searches. Because there are so many possible user agent variations, this method is less...

  2. 5 Googley SEO Terms – Do They Mean What You Think They Mean?

    Erroneously, webmasters and site owners will add pages and folders to their robots.txt file, thinking this means that page won't get indexed. To prevent a page or set of pages from having their URL indexed you will want to remove the page from the...

  3. The Hidden Skill Every PPC Manager Should Possess: Sleuthing

    Leads were still being generated by the same queries that were triggering the same ads and landing pages as before. We also looked at Google Analytics. An often-overlooked skill of a successful paid search account manager is resourceful, creative...