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  1. Your Job Is to Make Google Look Good

    Links are given by publishers for a reason, and it's generally intended to benefit the publishers themselves — via the seemingly indirect means of being of benefit to the visitors to the pages of their site.

  2. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    Supplementary content (used by Google in its Quality Rater Guidelines) is any additional content on your Web pages that’s not the core content on the page or ads. I’m not sure if that signal was added to Panda recently, but I saw it a lot during my...

  3. Search Engine Marketing Checklist for Hotel Marketers

    Also identify the top 100 pages in terms of highest organic search impressions from Google Webmaster Tools reports Review and improve the page title tag, H1 tag, and the META description content of the top 100 pages in terms of highest Google and...

  4. Android’s New Feature Paves Way for Apps Replacing Web

    I think it would be safe to assume that if those two things were true, apps would start crowding out Web pages in mobile search results. Now, what if Google could search within apps, and downloading an app was as fast as loading a Web page?

  5. Right to Be Forgotten: Google Refreshes Stats

    We did not remove the pages from search results. We did not remove the pages from search results. The pages have been removed from search results for her name. A financial professional asked us to remove more than 10 links to pages reporting on his...

  6. Know Your Platforms: AdWords vs. AdWords Express

    This platform is ideal for businesses that have their own website, and campaigns with a lot of moving parts – i.e.multiple landing pages, a variety of creative ad formats, etc. Also, if you plan to A/B test anything – creative, text ads, or landing...

  7. Google's New Structured Snippets Pull Facts Into a Page's Search Results

    He adds, "Google has long been able to identify and produce snippets for results pages, forums, and Q This week, the Google Research team unveiled "structured snippets," which presents an additional way Google pulls data from a Web page into its...