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  1. Last-Minute SEO - Here Come the Holidays!

    For those who might not know what those little "ad" symbols indicate on your search results, these are ads in Google’s AdWords program. Not that many years ago we had quite a few of these things called search engines, but today we are primarily...

  2. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    By doing so, you can take up more real estate on the search engine results page (SERPs) and set yourself apart from competing businesses. One takeaway Pease noted is that Google recently launched "Dynamic Sitelinks" worldwide.