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  1. Search Engine Marketing Checklist for Hotel Marketers

    Review the ratio of conversions of different device types (i.e.desktop/PC, tablet, and mobile) from paid search traffic In paid search accounts, including Google AdWords, Baidu Tuiguang, Bing Ads, and any other local specific search engine accounts...

  2. Android’s New Feature Paves Way for Apps Replacing Web

    First, many users still use their laptop or desktop computer to access the Internet. Now, what if Google could search within apps, and downloading an app was as fast as loading a Web page? Do you think Google will eventually display native apps...

  3. Google Informs Webmasters of Faulty Redirects for Mobile Users

    This is what happens, for example, when a desktop site redirects smartphone users to the mobile site’s home page, no matter what URL within the site they are trying to access. If a page on your site doesn’t have a smartphone equivalent, keep users...

  4. Google: Top Search Ads Increase Brand Awareness by 6.6% [Study]

    The consumers were prompted to search for a specific category keyword (for example, "hiking boots" or "small cars") on their desktop or laptop. Consumers that were given the Test SERP would see the test brand's search ad present at the top of their...