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  1. SEO Is No One-Trick Pony

    Once you have developed a list of targeted keywords, you must determine how these keywords match up with content that you current have on your website (or other properties – see Social Media Marketing) and what content you may need to develop...

  2. Google's New Structured Snippets Pull Facts Into a Page's Search Results

    From the Google Research Blog: This week, the Google Research team unveiled "structured snippets," which presents an additional way Google pulls data from a Web page into its search results. For now, Google says the quality of the facts will vary...

  3. The Challenge of Enterprise Link-Building in a Content Marketing World

    It's been pretty clear to most SEO professionals for a long time, even before we knew what a Google Penguin was, that link-building at the enterprise level (and really at every level) would have to go beyond old-school tactics like directory...

  4. Last-Minute SEO - Here Come the Holidays!

    They could also be press releases, syndication, blog outreach, affiliates, or even AdSense. Buyer Beware: Outreach is not buying press releases and guest blog posts on blog networks. For those who might not know what those little "ad" symbols...

  5. Forget Big Content – Small Content Is Critical to Search Success

    Read any popular digital marketing thought leadership blog and you'd be bombarded with the notion that "big" content is the future of search and social success. We've already discussed how changing search behavior is pushing traffic further down...