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  1. Google Search Quality Guidelines Now Reward Expertise, Authority, Trust

    Search Engine Watch has covered previous updates to the handbook, and you can check those out here: Google's Your Money or Your Life Search Quality Ratings: What Webmasters Need to Know (2013) The latest version of Google's "human rater handbook...

  2. Content Marketing: The 4 Most Critical Components to Measure & Analyze

    Should a blog post be published on your blog or on a blog with a larger distribution like Search Engine Watch? Content marketing also has an immediate impact on search. If you create a PDF and host it on a landing page on your site, you can test...

  3. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    I changed the title of this post to make it more clear that I'm talking about guest blogging for search engine optimization (SEO) purposes. I changed the title of this post to make it more clear that I'm talking about guest blogging for search...

  4. SEO in the Age of Apps: Diversifying Your Mobile SEO Strategy

    Search destinations will diversify as well – most brands must focus on apps from the major engines while also striving for visibility within niche engine apps and directories. The challenge here is that Foursquare content is difficult for bots to...

  5. Matt Cutts: Merchant Quality to Affect Google Search Rankings

    Search Engine Watch contacted Andrew Davis, Director of Marketing at CPC Strategy to gain some more insight into how Google has been using merchant quality signals. Davis notes that many of these are "unconfirmed assumptions from dealing with the...

  6. How SEO Attracts & Converts Customers in the 3 Purchase Decision Phases

    Most brands find it easier to dominate search engine results for the name of their company, brand, product or service. Most who optimize know that optimization for brand, product/service, and location can greatly increase visibility in search...

  7. Google’s Rating Guidelines Adds Page Quality to Human Reviews

    As a reminder, Google’s Distinguished Engineer Matt Cutts insists that these ratings don’t “directly” affect the search engine results. Main Content: This could be in the form of a news article or a blog post, information about a product, a video...