One of the all-new chapters in the book, Optimizing for Local Search, introduces the importance of local search and how Google+ fits in. Jones then walks you through how to create and link up your Google+ business page for optimizing for local SEO.
One page out of millions gives Mozilla trouble with Google. Google Tag Manager grows nearly 300% since January, boosts enterprise performance – Google Analytics BlogWith nearly 300 percent growth in traffic and 120 percent growth in enterprise...
Making this change will help Google serve the proper cache of the page and it will help Google find mobile optimized content on your site faster. Search engines may be evaluating placement of content on the page.
Google covers how to install it here. Search Engine Watch covers a lot on the topic of analytics. Google Analytics is our analytics platform of choice for this post, though most solid analytics software will have similar functionality – you'll just...
This decline wasn’t concentrated on one particular client or keyword area, and none of our clients were penalised last year by Google, so I am satisfied that our efforts to convince other website owners to link to our client’s content are not at...
It can work really well to assign budget to paid search, across Google and Facebook. Google has also been offering local businesses a chance to register their business for some time, so do this as a bare minimum.
YouTube is the second most popular search engine after Google and in the top 5 sites on the entire Internet. Google Product Search, formerly Froogle, was once a free tool to allow anyone with a Merchant Center account to include their products in...
A non-cynical view of Google’s most recent algorithm changes (Penguin, Panda…) suggests the motivation behind them – reducing web spam in search, punishing links in bad neighborhoods etc.is at least, in part, driven by a move towards a "long-term...
Can they bump your site from its glorious placements in Google and send it to page 10 hell? Finally, in just the past two weeks and after x bad links pointed at his site he indeed got the notice from Google that his link profile was full of stinky...
Rightfully these strategies don't work well anymore (not to be confused with “doesn't work at all” but this is a “best practices” article and not a “here's how to trick and spam Google” article) but content being generated for search engines is...
While we must be aware, and understand, things like Google Panda/Penguin and other major changes in the algorithms, if we focus on doing “good marketing”, all other things should fall in line, and major algorithm changes shouldn’t be a concern.
Many small businesses have lost search rankings, traffic and income in the weeks since Google’s latest algorithmic update, known as Penguin, was launched. As we noted in "Google Penguin Update: Impact of Anchor Text Diversity t a shortcut to Page 1...
In addition to introducing some new features to AdWords for Video, YouTube is also creating an Ambassador program, providing an Advertiser Playbook, and giving away $50 million in free Google AdWords advertising.
In 1998 there was the first on-paper mention of PageRank, just before Larry Page and Sergei Brin actually founded Google. The PageRank that we can see represented in the bar, a number, from a PageRank checker, etc.is updated infrequently and isn't...
A number of key differences in Google and Bing’s search results for breaking or trending news stories reveals strategies for marketers seeking exposure during these events. Google News: Key Ranking Factors [Study]" also covers more aspects of how...
As a result, whenever Places appears on the first page of Google results, and you are in the Local Paid Inclusion program, you should appear in that area of the first page of Google results. We are not working on any program that enables a site to...
In addition to, or in the absence of, search queries, recent and historical browsing behavior can help us and Google to value and target different audiences appropriately. Relevance – This is the vaguest of the signals, which Google defines as “the...
Then, a couple of weeks ago, Google started showing PPC ads not only at the top and side of search results, but at the bottom too. Still, some PPC pros were concerned about how their ads would perform at the bottom of the page – despite the fact...
The obvious other ways that can generate this information within the search results themselves are Google hacks. Google Webmaster Central didn't launch until about a year later, so this was a new and informative tool only found through paid...
Google is trying to become more open about their search algorithm changes. Beyond the much-discussed "fresh" update, Google discussed recent changes in SERP titles and descriptions, date-specified searches, image search signals, and more.
