Rewriting an article three different ways and posting in three different locations (internal blog, external byline article, and web page) For example, if the marketing automation team is developing a monthly whitepaper, the SEO team can break apart...
Find the webmaster or blog owner's name. Putting careful thought and hard work into each link ensures happy blog owners, happy audiences, high quality links, and long-term rankings. Don't abuse the blog owner.
This segment doesn't remove blog traffic, but it does remove folks who landed on your blog (defined as "/blog/" here – modify as required for your blog) and only looked at one page. People who viewed a brand page, but didn't visit your blog
A microblogging tool that forces copy-like conversations, Twitter enables quick information to link backs to important web pages of conversion (i.e.your website and your blog. When your content is placed on Google+ it has the chance to rank higher...
In an announcement made April 23 via the YouTube Creators blog, YouTube let users and creators know that there would be a change, or rather a series of changes, coming to the homepage feed (or sub-box) and the way that it is organized.
As I explained in my blog post about BeastRank (right before Graph Search went live), I fully believe that likes, shares, comments, etc.could impact Local Graph Search rankings. To learn more about my findings, and how to track Graph Search keyword...
Compile your blog posts, add an introduction, cover page, table of content, some images, header, footer, and format it into a handy mini e-book. Tools to convert blog posts to e-books: Content Item #1: Blog Posts
This data set can be critical for SEO-specific web pages like blog posts or viral marketing assets, usually meant more so for driving traffic and link acquisition, as opposed to direct leads. Results show what pages logged-in searchers landed on...
Whether you require someone to blog about an experience they had to be entered into a contest or require someone to share a link via social media, you want to make sure you've acquired a link. As search engines have changed what they are looking...
This certainly shows that it will be increasingly important for websites that provide any kind of news to try and get their publication or blog into Google News. And because News integrations always appear on page one and are often blended near the...
Content Marketing Tactics from the Trenches: How to Execute a Blog really is and why most ad impressions are wasted spend, and overcome common challenges faced by the search marketer, such as view-through measurement and display creative.
One thing is certain, as Bing continues to slowly gain search market share and they will continue to test and "challenge the status quo," according to their recent blog post. Users who clicked back to a longer, 12-result page executed fewer queries...
Blog Tag/Category Pages: These pages are a regurgitation of blog teaser content snippets and don't need to be featured in search results. Site managers and marketers can become complacent with their sites, viewing the same top level and product...
Would it work best as a video, an in‐depth report, an interactive piece, a blog post, an infographic or something else? If people don’t know we exist, they won’t ever see our blog or articles or social media, no matter how great they are.
If you write a blog post, you’ve got something to say, you’re not just creating words and synonyms. Suppose I have a site that covers fishing overall (A) – Search Engine RoundtableOnly one page penalized due to 12 megabytes of spam from 21,169...
The editorial calendar decides high-level subject matter and development frequency of content you will create going forward for your blog, resource center, and social channels. CMS and Blog Platform Before any sort of execution, our marketing and...
If you haven't already, subscribe to Google's Webmaster Central blog. Webmaster Central Blog Similar to Google Authorship, linking your Google+ page using the rel=publisher tag on your site not only helps you build relationships with friends and...
Bringing Google+ Comments to Blogger – Official Google BlogNew integration brings together comments made on Blogger blog posts, Google+ comments, and shared content that links to your blog post. Facebook Tests Its First Graph Search Ads, But They...
WordPress Homepage: Blog Posts or a Static Page? Create a blank page for your latest blog posts. Note: some themes actually use a different method by letting you choose a page template to output blog posts rather than use the default settings.
Imagine how many forum posts, blog posts, and interactions with others you've had over the years. As Matt Cutts cited at SES San Francisco last year, if you're looking for poison control in an emergency, it makes sense that Google immediately...
