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  1. Content Marketing: The 4 Most Critical Components to Measure & Analyze

    Content marketing also has an immediate impact on search. Television has a much broader distribution than my personal blog, but the barrier to entry is extremely different. Should a blog post be published on your blog or on a blog with a larger...

  2. Link Building With a Healthy Dose of Marketing: 8 Ways to Solve Problems for Free

    No one knows Google's search algorithm for sure, except for a privileged few at Google Headquarters. Agarwal's altruism wasn't for naught; Barby wrote an article that sprinkled several personal thank yous to Agarwal, linked to Agarwal's business...

  3. A 7-Step Landing Page Template to Convert Prospects into Leads

    Pay-per-click search marketing may have been invented in the second Clinton administration, but it's a modern iteration of a hundred-year-old tradition of direct marketing: Find people who have a problem, get their attention with a small...