Based on title tags alone, it seems that the first steps of commerce are beginning to take place right within the search engine result page. By writing out key terms as exact match “emerald dresses” vs.casual emerald cotton dresses” in the title...
Stay Fresh, Stay Relevant To Customers and Search Engines However, clicking on a designer name leads to a plain results page without any context. Bloomingdale's understands its customers and made that search easy with an interactive Denim Seeker...
Since doing so, much has been written about the importance of ensuring search marketers have taken steps to set up authorship in Google+. Intuitively, it makes sense that greater attention is drawn to search results with pictures on them and...
Build friendly URLs and a friendly URL structure so search engines know what your page is about. Go overboard on "optimization" and your site may even get flagged as spam by Google and kicked out of the search results.
This means that if you want to change the URL of a page or post, then the URL will be updated dynamically. This cuts the risk of internal 404 pages that can harm SEO for internal pages, as well as ensuring that no visitor reaches a page that does...
Would a simple link to your site be a resource for that page's audience? You might search [recording equipment “write for us”] or any variation. We can't rely on spam and automation to boost traffic and search rankings anymore.
This segment doesn't remove blog traffic, but it does remove folks who landed on your blog (defined as "/blog/" here – modify as required for your blog) and only looked at one page. Check out John's work on segments to learn more about segmenting...
BloomReach announced today the release of its “Continuous Quality Management” (CQM) technology, which aims to automate web page optimization and user experience through the standards it sets for quality content.
Compound anchors: These are combinations of anchors (e.g.blue widgets from Search Engine Watch", which combines money and brand anchors). Grab a list of the linked-to pages on your site and compare the list of deep page links to the list of links...
Tip: Check your page title tags and navigation. While it's OK to use CSS to show and hide text on the page, it isn't OK to hide divs off the page at the –xxxx. If you had too much your page wouldn't rank as well.
For example – if a consumer is presented with a mobile search result for a "red strapless dress" that is on sale for $50, you better have location-specific data that this is, in fact, true. Tolerance for irrelevant content and slow/bad site-search...
Facebook could very well be incorporating Page engagement into the Graph Search algorithm. Make sure your address is accurate, mention your target locations in your Page copy, and hope Graph Search gets better at understand bordering towns.
Compile your blog posts, add an introduction, cover page, table of content, some images, header, footer, and format it into a handy mini e-book. SAP’s Vice President of Marketing and Content Strategy, Michael Brenner says: “Multi-channel marketing...
Great search marketing managers spend a bulk of their waking lives in AdWords (or other SEM campaign management tools). This job typically falls to the SEO manager who is tasked with aligning site content to how people search.
And because News integrations always appear on page one and are often blended near the top of search engine ranking pages (SERPS), they present an opportunity to be listed high on the first page, even for competitive search terms you might...
Search engines seek to rank the most relevant results and monitor "search success" through a variety of ways; dwell time, page metrics, signals and many others. In a world of billions of content elements floating around the Internet, search engines...
To fix this, Cutts advises clicking around your website to make sure you can reach the pages on your site by clicking on regular links, ideally in a text browser (to do this, from Google's search results, click on Google's cache of your page/site...
School news page: epidemiology.pitt.edu/News/news.asp Faculty page: epidemiology.pitt.edu/sekikawa.asp There’s a university level feed, with more campus-wide news, and each college or school within that university generally has a dedicated news...
Users who clicked back to a longer, 12-result page executed fewer queries per search session and Bing reduced the click-through rate to SERP pages 2 and 3 by almost 2 percent. Are you seeing less than 10 results in your Bing search results?
Pay-per-click search marketing may have been invented in the second Clinton administration, but it's a modern iteration of a hundred-year-old tradition of direct marketing: Find people who have a problem, get their attention with a small...
