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  1. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    This segment doesn't remove blog traffic, but it does remove folks who landed on your blog (defined as "/blog/" here – modify as required for your blog) and only looked at one page. Check out John's work on segments to learn more about segmenting...

  2. Patch.com, Huffington Post Dominate Google News Results [Study]

    And because News integrations always appear on page one and are often blended near the top of search engine ranking pages (SERPS), they present an opportunity to be listed high on the first page, even for competitive search terms you might...

  3. .EDU Link School: Tips & Tactics for Snagging Authoritative Links From Higher Ed

    School news page: epidemiology.pitt.edu/News/news.asp Faculty page: epidemiology.pitt.edu/sekikawa.asp There’s a university level feed, with more campus-wide news, and each college or school within that university generally has a dedicated news...

  4. A 7-Step Landing Page Template to Convert Prospects into Leads

    Pay-per-click search marketing may have been invented in the second Clinton administration, but it's a modern iteration of a hundred-year-old tradition of direct marketing: Find people who have a problem, get their attention with a small...

  5. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Facebook Tests Its First Graph Search Ads, But They Aren’t Targeted To Your Queries – TechCrunchThe ads "use standard Facebook targeting and retargeting, look like its sidebar ads, and appear at the bottom of the page — and only if there is more...