And yes despite all our talk of rankings not mattering, they do, because if you go from somewhere on Page 1 (with personalization) to nowhere on page 51, you will suddenly say, "Oh no! These are actual titles from article in the top search results...
This can be done on a separate budget that doesn't hit the search marketing team's (shh.don't let the automation team catch on). One of the key points that has caught my attention is the high level of synchronicity that exists between marketing...
Since doing so, much has been written about the importance of ensuring search marketers have taken steps to set up authorship in Google+. Intuitively, it makes sense that greater attention is drawn to search results with pictures on them and...
By your estimation, the term "video splitters" accounted for about 10 percent of your total organic traffic and the page it ranks for has been getting about 350 visits per month from organic search. Proving the Value of Your Search Campaign...
Build friendly URLs and a friendly URL structure so search engines know what your page is about. Go overboard on "optimization" and your site may even get flagged as spam by Google and kicked out of the search results.
In conjunction with the arrival of "Star Trek Into Darkness", Bing has added a couple of features that fans should appreciate: a home page Easter egg when you search for [beam me up] and a new language option to Bing Translator: Klingon.
This means that if you want to change the URL of a page or post, then the URL will be updated dynamically. This cuts the risk of internal 404 pages that can harm SEO for internal pages, as well as ensuring that no visitor reaches a page that does...
Would a simple link to your site be a resource for that page's audience? You might search [recording equipment “write for us”] or any variation. We can't rely on spam and automation to boost traffic and search rankings anymore.
Google Maps search results are much more clearly added to the maps page. There is much more connection with Google+ and what they display on the map popups, meaning it is much more critical for businesses to make sure their Google+ page is active...
Here's how the Search Engine Watch Google+ page looks upon arrival: A casual conversation on my Facebook page about the new Google+ cover photo led to the following reactions: Alternatively, you can always voice your opinion at the Google+ official...
If you used such a file on your home page, you can designate it directly from the same IMG tag you use on your site. From their example code, it also appears that Google is advocating for site owners to link their company logo to the home page, a...
This segment doesn't remove blog traffic, but it does remove folks who landed on your blog (defined as "/blog/" here – modify as required for your blog) and only looked at one page. Check out John's work on segments to learn more about segmenting...
Speaking of Google Now and how it gives you information without needing to ask or search for it, Page said. Google CEO Larry Page made a surprise appearance on the keynote stage Wednesday at the Google I/O conference.
BloomReach announced today the release of its “Continuous Quality Management” (CQM) technology, which aims to automate web page optimization and user experience through the standards it sets for quality content.
Compound anchors: These are combinations of anchors (e.g.blue widgets from Search Engine Watch", which combines money and brand anchors). Grab a list of the linked-to pages on your site and compare the list of deep page links to the list of links...
Page level (template and contextual) The whole nature of search – and by extension SEO – has changed drastically. The infamous algo updates like Panda and Penguin, and some lesser talked about ones like the page layout algorithm.
Mobile traffic continues to grow and become a larger part of everyone's paid search campaigns. Google's Mobile Search Moments research reported that 73 percent of mobile searches trigger additional action and conversions.
To learn how to get your hands on a free copy of "Search Engine Optimization: Your visual blueprint for effective Internet marketing", visit SEW's Facebook Page. Search Engine Watch recently caught up with Jones to ask him what makes the book so...
Hit type: (page, social, transaction, etc. Internal search term Internal search type To truly understand visitor behavior, you need to separate those visitors into meaningful groups. The Google Analytics team has now taken those groups to a...
This year, Google also put a marketing package together with a big bow on it with its Here's to the Moms page, a portal to all sorts of Google products. The complex machine was designed with the idea, what "if Google the Search Engine had a mom of...
