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  1. Google Analytics Helps You Filter Spider and Bot Traffic

    On their official Google+ page, the Google Analytics team has announced a new filter to help site owners identify "real" traffic from that of bots and other spiders. Toward the bottom of the options, just before Site Search Settings, you'll find a...

  2. Using Majestic's Topical Trust Flow to Find Online PR Opportunities

    Using a patent pending algorithm, Majestic have "categorized the whole web- not just by website, but every page and sub-domain as well". The table shows the source link (the 'news/newspaper site' on which it sits); the destination link (the target...

  3. Remarketing Across Ad Exchanges With DoubleClick Search

    This post will walk you through DoubleClick Search's Display Remarketing from search ads feature. You're managing a search account through DoubleClick Search. The more the merrier when it comes to how many search accounts you have set up in DS, as...

  4. 5 Takeaways From the World Cup for Global Search Marketers

    It was crazy and intense, and for those in the search world, there were many missed opportunities. Not only is it their home turf, but we all know that Google will favor a local over a multinational (paid search is probably the only exception to...

  5. How to Detect and Deal With Toxic Content (That Could Poison Your Entire Site)

    One way is to manually click around and review every page on your website to assess its quality and value to your audience. Bounce Rate: Whether a user returns to or "bounces" back to the search results without going deeper into your site may be an...

  6. Google Webmaster Tools Adds International Targeting Report to Show hreflang Errors

    Google Webmaster Tools has announced the addition of a new reporting feature to help marketers troubleshoot rel-alternate-hreflang annotations (an attribute that communicates with Google if there are requirements for alternate languages on a web...

  7. Google Search Quality Guidelines Now Reward Expertise, Authority, Trust

    The latest version of Google's "human rater handbook," a.k.a.search quality evaluation guide, has leaked once again, and gives us more clues into how Google determines quality. But, there could be instances where E-A-T is based on both the page and...