Increasingly all search engine including Google are adopting schema.org markups as the industry standard for passing across semantic details about a web page. Search for a brand in 2013, and it’s increasingly likely a Google+ page will appear in...
Just last week, Inside Facebook revealed sponsored search results were among the features to be cut. We’ve seen that most marketers were buying sponsored results to advertise their apps and games, and we already offer mobile app install ads and...
A new Google Webmaster help video with Distinguished Engineer Matt Cutts brings up a topic that most webmasters don’t think about – whether stock photography versus original photography has any impact on search engine rankings.
It would appear that the golden rule of mobile search is to ensure users are delivered to the content they are expecting to see when they enter the page, even if that means repurposing a desktop page or displaying the desktop page itself, rather...
Many paid search marketers often go about their business of optimizing their accounts without really caring about what else might be happening in the digital space around them. The most obvious of these integration points is between paid and...
Search for a specific hashtag from your search bar. Compose posts directly from the hashtag feed and search results. A quick hashtag search for #Facebook pulled up the following: Any hashtags that you use on other platforms that are connected to...
With a site of this size, it's important to find any possible structural issues that might have a larger impact than any recommendations for any "one page", or even a handful of pages. An analysis uncovered issues of duplicate content (same page on...
His intentions are clearly good (i.e.wanting better search results for end-users), but is he pushing the costs of SEO out of reach for small businesses? Use reborn and exact match domains to boost page rank.
In another example, he showed how you can do a search for a type of restaurant, such as “Chinese Restaurant”. For example, LinkedIn changes their landing page when you sign in based on your specific profile.
Separately, Google is warning that if you have a bad mobile website, your search rankings will soon be hurting. Google called out two specific areas in their blog post – faulty redirects (“when a desktop page redirects smartphone users to an...
I'm writing a post about egobait for link building for Search Engine Watch and am trying to get some ideas for how to do this for specific verticals. Contact each of the 10 websites and tell them about the page whilst asking them to encourage their...
Both search and social are excellent in the granularity of targeting they offer. Two of those marketers, Helen Overland from Search Engine People and AdParlor's Rohan Karunakaran, will join me Friday afternoon to share their considerable expertise...
On every check we have made, Google's search engine gave us easy access to illegal goods, including websites which offer," Hood said. It came to light that Google was aware of the activities all the way up to CEO Larry Page, and one con man who...
Get the Lay of the Land with Search Queries The Search Queries area gives you both traffic and keyword information. But Google Webmaster Tools gives the advanced search expert another perspective on planning and evaluating his or her search efforts.
The Google search engine has a hidden side. Here's what Google shows me for that search term: And second, you'd get more traffic to your landing page, which means faster conversion rate testing and improvement.
Russian-based search engine Yandex announced a revolutionary way for users to interact with the search results, giving them the ability to buy movie tickets, check flight status, make restaurant reservations, pay bills and more, without ever...
There are visitor connection paths all over it from one page of your website to the next and making any sort of sense may seem impossible. We narrowed our focus on to paid search traffic and the report now looks like this:
A Glimpse of the Future of Predictive Search At the recent Google I/O conference, several new categories were announced, including music, video games, books, TV episodes, public transportation, and research cards – a custom category based on...
Yahoo announced its brand new look today – one that includes a Google-like navigation bar, and search results that appear higher on the page and seem to load faster. Taking some inspiration from Google, Yahoo's search results have gotten a makeover.
For people who hit the pricing page but had yet to sign up, I retargeted them with an 'It's Free, Duh! Let's look at examples of quirky cookie behavior, techniques for campaigns with multiple use case pages, and advanced tactics for search...
