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  1. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    For instance, an advertiser might use Custom Audiences across mobile to target a promotion to re-engage dormant app users. Facebook targeting in particular has become much more sophisticated over the last year with the introduction of Custom...

  2. 130 Questions to Ask When Choosing a Local Search Automation Tool

    Can [VENDOR NAME] offer a custom service package? How are the locations pages optimized for search engine performance? Choosing a local search automation vendor can be a complicated and intimidating decision for companies with hundreds or thousands...

  3. New BloomReach Tool SNAP Personalizes Site Search, Navigation for Shoppers

    SNAP builds on the company’s web relevance engine (its "smart" machine that understands intent and delivers custom results within a site). Big data app company BloomReach today attempted to make the shopping experience more personal with its...

  4. Driving Consumer Insights With Mobile Analytics

    So what you can do is create a custom UI and wrap it around the browser in the native language of Objective C, Java, etc, and all the rest of the app's content comes from the web. That said, Flurry excels in application engagement – you can define...

  5. Landing Page Optimization: How to Identify Testing Opportunities

    In order to help answer that question he created this handy Google Analytics Custom Report, called Landing Page Testing Ideas, which, in addition to bounce rate, includes the following engagement and acquisition metrics: average visit duration and...

  6. PRWEb and PitchEngine: SEO Smart/SMO Sexy Newsmakers

    Images, social sharing, video, expanded distribution, custom RSS and file attachments come with the upgraded packages. Search engine optimization (SEO) This is a big differentiator when brands want to bring the No.search engine, YouTube, into the...

  7. Google April Fools' Day Pranks 2012: 8-Bit Maps, Chrome Multitask Mode & More!

    The search giant plans to equip more than 1,000 kangaroos with 360-degree cameras powered by solar panels stitched into custom-made “roo jackets” to capture images as they hop around during daylight hours.

  8. SEO Wars: Forget Black Hat, White Hat - What Color Is Your Lightsaber?

    Custom SEO Wars lightsaber badge downloads available below! Deception master, fearless, organized, extremely knowledgeable of the Force (search engine algorithm logic or vulnerabilities), lusts for power, feeds on surviving search engine penalties...