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  1. How FREE Website Call Conversion Tracking From Google Will Benefit You

    When a visitor comes to your website from a search ad, the visitor will see a unique number, not just the main number that you have on the site. There are two common types of call tracking options: The ultimate goal of search marketing is to...

  2. Microsoft Tests Specialized Chips for Increased Search Speed

    The speed of search results and page loads is increasingly becoming a very important component of doing business on the Web. The new board Microsoft developed, dubbed "Catapult," contains a specialized reprogrammable chip aimed at solving the...

  3. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    Separate campaign view by Search re working on refining campaigns using bid adjustments, Pease also suggested setting up automated search query reports to find keyword expansion opportunities that secure relevant traffic and negative keyword...

  4. Google Analytics Helps You Filter Spider and Bot Traffic

    Toward the bottom of the options, just before Site Search Settings, you'll find a small heading for Bot Filtering with a checkbox that reads: Exclude all hits from known bots and spiders. Ever wonder how much of your traffic was actual human...

  5. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    In the early stages of online advertising, targeting options were predominantly derived from traditional media tactics and focused around demographic, geographic, and time-based information. Intent-Driven Audiences (IDA): New technology innovations...

  6. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    Just within Google's service offerings you have a few distribution channels: Google Search, Search Partner Network, Google Display Network, YouTube, and Gmail Sponsored Promotions. This can be very powerful, but the targeting options for YouTube...