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  1. Yahoo Beats Out Google to Become Mozilla’s Default U.S. Search Engine

    Instead, Yahoo will become the default U.S.search option in the browser for the next five years, under a new strategic partnership announced yesterday. Yahoo will replace Google to become the new default search option in Firefox for the next five...

  2. Your Job Is to Make Google Look Good

    They carefully sculpt and craft their search results page with the goal of providing high-quality results. Their search results have many links in them. The bottom line is that the search engines want to know that your site does a better job of...

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  3. Secret Sauce LoMo Tips for More PPC Sales

    Here’s a staggering statistic: 73 percent of U.S.consumers prefer to use their phone to search for local information. Paid search marketers have understood that mobile is important for some time, but few are leveraging the power of mobile...

  4. Native Advertising for Small Business: The Missing Link?

    Since a successful search marketing campaign is often contingent on its content marketing, it’s important to develop a good strategy. It’s also important to note that a cohesive, successful search marketing campaign is contingent on its content...

  5. The Evolution of SERPs and User Behaviors

    As an industry, we talk a lot about Google (and search engines in general) getting smarter, and most of the time, that should be our focus. Our job is at the mercy of search engines and as they improve, we have to improve with them.