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  1. YouTube to Censor Search Results From Artists Who Rebuff New Streaming Music Service

    If this turns out to be true, users searching for music on YouTube, the world's second largest search engine, may not find content from their some of their favorite independent artists. Not to mention that users expect a video search engine to...

  2. 5 Changes You Need to Make for Google Shopping in the Next 2 Months

    Retailers have the option to create up to five custom labels using Shopping Campaigns Custom Labels 0-4 (one per column). Google creates ads for search using information about your products communicated through the Google Merchant Center or AdWords...

  3. More Panda 4.0 Findings: Syndication, User Engagement, Indexation & Keyword Hoarding

    They can promote and highlight the content on their site (so it can still be valuable for users), but it won't be indexed and found via search. From a recovery standpoint, I had some clients absolutely surge after making a lot of changes (which I...

  4. How to Use Google Analytics Site Search Reports

    This allows you to directly compare the success rate of people using search against those who don’t to work out whether the conversion rates are very different, whether new visitors are more likely to be using the search box, or how much revenue...

  5. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    New mobile app promotion features will be launched across AdWords in search ads, Google Display Network, and YouTube. The launch of enterprise-level tools in AdWords will offer more convenience for advertisers, but will likely compete with some...

  6. The Smart Way to Optimize Your Amazon Sales Strategy

    A good tip is to try building upon elements from your best-performing paid search ads that you know get a good click-through rate. If you have the option, include photographs as well. One great way to drive traffic back to your product listing page...