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  1. Google Analytics Helps You Filter Spider and Bot Traffic

    Toward the bottom of the options, just before Site Search Settings, you'll find a small heading for Bot Filtering with a checkbox that reads: Exclude all hits from known bots and spiders. If you enable the option to filter bots, you will very...

  2. SEM the Most Effective Acquisition Channel for 85% of Retailers [Survey]

    A study by Shop.org and Forrester Research shows 85 percent of retailers surveyed said search marketing (including paid and SEO) was the most effective customer acquisition tactic. And, the research showed paid search was the channel most heavily...

  3. YouTube to Censor Search Results From Artists Who Rebuff New Streaming Music Service

    If this turns out to be true, users searching for music on YouTube, the world's second largest search engine, may not find content from their some of their favorite independent artists. Not to mention that users expect a video search engine to...

  4. 5 Changes You Need to Make for Google Shopping in the Next 2 Months

    Retailers have the option to create up to five custom labels using Shopping Campaigns Custom Labels 0-4 (one per column). Google creates ads for search using information about your products communicated through the Google Merchant Center or AdWords...

  5. More Panda 4.0 Findings: Syndication, User Engagement, Indexation & Keyword Hoarding

    They can promote and highlight the content on their site (so it can still be valuable for users), but it won't be indexed and found via search. From a recovery standpoint, I had some clients absolutely surge after making a lot of changes (which I...

  6. How to Use Google Analytics Site Search Reports

    This allows you to directly compare the success rate of people using search against those who don’t to work out whether the conversion rates are very different, whether new visitors are more likely to be using the search box, or how much revenue...