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  1. What is SEM? Depends on Who You Ask

    I think most in 'the biz' think paid when referring to SEM," said Elmer Boutin, associate director of search strategy at Rockfish, and marketing and IT blogger. Wikipedia definition of SEM a comprehensive approach to increasing visibility of...

  2. Blog SEO Quiz – Test Your Blog Optimization Knowledge

    Here is a short quiz with answers to help you with your blog optimization strategy. For example, since blog software was first invented, I have heard many search engine optimization (SEO) professionals preach that all organizations need a blog for...

  3. So... You Think SEO Has Changed?

    That might be new to a lot of people, but it has always been an effective strategy for increased engagement and better search rankings. Search engine optimization remains an important part of the digital marketing landscape, and the path to long...

  4. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    As we take stride in 2014, it’s not too late to bring your team up to speed on CRO testing or to bolster your strategy if you’re already doing some testing. Conversion rate optimization (CRO) has quickly shifted the priorities of marketing...

  5. Conquering Content Marketing, Step 3: Facing the 'Fans'

    When the actual content is created there will need to be an element of technical optimization by way of keyword placement, engaging copy and effective calls to action, but these activities are secondary to releasing quality content that both users...

  6. 3 PPC Power Plays: Monday Mornings, Luxury Hotels & Online Education

    A few quick considerations when implementing this strategy: Spending 30 minutes thinking through your sitelink strategy can yield results. With a long list distractions and optimization ideas let's focus on three simple tactics that can drive quick...

  7. Why SEO Can't Reside in a Silo

    Search engine optimization (SEO) is an incredibly effective marketing tactic, and if executed correctly, can provide great returns. While SEO will do both of these things, it is much more effective when combined with a complete online marketing...

  8. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    Likewise, I wouldn't recommend relying on guest posting, guest blogging sites, or guest blogging SEO as a linkbuilding strategy. But guest blogging as an SEO strategy should not be utilized I changed the title of this post to make it more clear...

  9. Google's Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]

    As consumer engagement and the cost of PLAs continue to increase, advertisers will need to rethink their PLA strategy. Efficient management, reporting, and optimization of Shopping campaigns will be crucial for remaining competitive and winning the...