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  1. 3 Ways Ecommerce Websites Can Grow or Maintain Organic Search Traffic

    With that information, you could focus on optimization. Continuing the status quo without any creativity and optimization will yield diminishing returns and/or increasing costs-per-acquisition. As any good online marketer knows, organic traffic isn...

  2. 3 Keys to Activating an Audience with Smarter Content

    Analysis of the actual audience size and composition provides tremendous measurement and optimization opportunities. OK, maybe not "everyone," but certainly a whole bunch of people are doing so within the search marketing and digital media business.

  3. Beyond Google: Tap Into the Alternative Search Engine Data Opportunity

    In the report, Mullen cites the reformatting and restructuring of the VIV digital magazine as one example of a publisher making the decision to capitalize on data optimization opportunities. A new study by New York search retargeting firm Magnetic...