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  1. Your Guide to Structured Snippets for SEO

    As a collaborative effort between Google Research and WebTables research teams, structured snippets are going to change the way people find information on the Web, and you’ll need to adjust your optimization strategies as a result.

  2. 10 Quick Paid Search Copy Tips to Improve Your Click-Through Rates

    However, copy optimization, i.e.testing a succession of alternate ads to find the best performer, can be a lengthy process of trial and error that takes time to produce positive results. Keep in mind, however, that these recommendations are not a...

  3. Using Analytical Analysis to Help Improve Conversions

    Now that we have a general understanding of overarching user flow behaviors of our converters vs.non-converters, we can likely start coming up with a little more insight on where we may be able to improve our conversation optimization efforts...

  4. Writing Your Way to the Top of Search and Social Results

    We’ve entered the era of intelligent content that is laced with smart optimization and is penned by qualified writers who have a name, rank, and serial number of credentials and influence. Optimization and writing go together like peanut butter and...

  5. Scaling SEO Across Your Enterprise Business – The Human Element

    Whether you’re a small business that wants to get serious about efficient search engine optimization, or a marketer who wants to take SEO to the next level company-wide, this post is for you. You might have multiple workflow processes for different...

  6. Search Engine Marketing Checklist for Hotel Marketers

    A hotel booking engine website should always have three major page types and they normally serve well as landing pages for both paid search campaigns and search engine optimization campaigns: Search Engine Optimization