SEO isn't just search engine optimization anymore. It is, as Cutts suggested a little while back, search experience optimization and it covers everything on the website, either directly or relationally.
Your long-term optimization can come from tailoring your ads and your site to these scenarios. It's very likely that over the next couple of years we'll see new targeting mechanisms added that will arrive as multipliers, on both search and display.
This prospect creates fear for many small businesses who depend on search engine optimization (SEO) for their livelihoods. Google has just rolled out Penguin 2.0, a large algorithmic update promising to go “deeper” than the 2012 Penguin release...
Go overboard on "optimization" and your site may even get flagged as spam by Google and kicked out of the search results. The information isn't there, the structure isn't there, it's slow, it's hard to navigate, and it doesn't appear in the search...
Segment Contributed by: Angie Schottmuller is an accomplished industry speaker and blogger, and the Director of Interactive Strategy and Optimization at Three Deep Marketing. Check out John's work on segments to learn more about segmenting search...
BloomReach announced today the release of its “Continuous Quality Management” (CQM) technology, which aims to automate web page optimization and user experience through the standards it sets for quality content.
All too often we see SEOs that talk about search engine optimization including things such as social media, public relations, conversion optimization, content strategy, and more. The whole nature of search – and by extension SEO – has changed...
Yes, they aren't exactly the same thing, and every bit of detail and optimization available at the device level is helpful, but this approach won't scale. Mobile traffic continues to grow and become a larger part of everyone's paid search campaigns.
The third edition of his "Search Engine Optimization: Your visual blueprint for effective Internet marketing" is fabulous for budding SEOs, and still proves to be a great reference guide for SEO professionals of all levels.
Nearly every business today must decide how much to spend on search engine optimization (SEO). Monthly retainer arrangements usually include regular analytics reports, on-site content improvements, press releases, link building, keyword research...
Overview of Yelp Optimization So a quick overview of Yelp optimization: Optimizing your Yelp listing is equivalent to optimizing your website for search engines such as Google. It allows customers to check-in to wherever they are and then post that...
Well sure it does, in fact part of the Google Penguin update was to help really crack down on what was first known as the over-optimization penalty. Over-optimization is the practice of trying to make your content and sites relevant to the point of...
Analysis of the actual audience size and composition provides tremendous measurement and optimization opportunities. OK, maybe not "everyone," but certainly a whole bunch of people are doing so within the search marketing and digital media business.
Facebook Page Optimization On January 15, 2013, Facebook released Graph Search, which is the social network's first attempt at a serious search engine. I'm glad Facebook launched Graph Search, since I often joked that the previous search...
The challenges SEOs face in demonstrating ROI of keyword strategies mirror greater concerns B2B marketers have with website optimization initiatives overall. Results show what pages logged-in searchers landed on when finding website information in...
Targeting misspelled keywords has long been a strategy in search engine optimization and pay-per-click advertising in order to capture traffic that while it might not have as many impressions, it can be often cheaper than the correctly spelled...
AdWords Campaign Optimization Landing Page Optimization Great search marketing managers spend a bulk of their waking lives in AdWords (or other SEM campaign management tools). They are well versed in the nuances of the organization of ad groups...
And because News integrations always appear on page one and are often blended near the top of search engine ranking pages (SERPS), they present an opportunity to be listed high on the first page, even for competitive search terms you might...
Core optimization, like a descriptive title tag, included meta description, crawlable content and a crawlable site architecture are the first steps to creating AFC. If your content can't be found, read, recognized, categorized, indexed and the...
For help on this topic, you can see our post, "How to Write Title Tags for Search Engine Optimization". For a great collection of Google resources, check out our post "Top Google Website Optimization Resources".
