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  1. How to Eventually Become a Millionaire Using Your SEO Knowledge

    Conversion optimization comes in many forms and service types. Most companies that rely heavily on search traffic have their own teams for the day-to-day SEO tasks. A good SEO consultant should also be able offer strategic guidance that is focused...

  2. Marin Adds Google Shopping Campaign Management

    For more info on Shopping Campaigns management, check out this white paper by Marin on Shopping optimization and ROI. Marin estimates retailers will allocate one-third of their entire paid search budgets to Google Shopping campaigns by the end of...

  3. Google Shopping Adds New Tools for Merchants: Bulk Uploads, AdWords Editor

    The new tools, Bulk Uploads and AdWords Editor, are designed to campaign management and bidding optimization to improve campaign performance for Google Shopping advertisers. The new Google tools are available for sellers using Google Shopping, the...

  4. 130 Questions to Ask When Choosing a Local Search Automation Tool

    How can [VENDOR NAME] show the effectiveness of your local search optimization efforts? Local Search Optimization What search engines does [VENDOR NAME] provide optimization for? Describe [VENDOR NAME]'s philosophy as it relates to local search...

  5. PPC Optimization & Balancing the Relationship Between Metrics: Top 3 Things to Consider

    It’s rare that you make an optimization decision that doesn’t involve this paradigm. It's so easy to think about average position, keywords, match types, bids, etc.that too often brands forget about what the ultimate purpose of running a paid...

  6. Adobe Experience Manager: Content, Search, Social & Mobile – An Integrated Future

    Where Content and Optimization Meet: The Point of Creativity Adobe Experience Manager has its roots in Web content management and has now evolved to cover the whole digital user experience via optimization and integration.

  7. A Recipe for a Tasty Semantic Search & SEO Salad

    It seems that there's a lot of misunderstanding surrounding the way that search engine optimization (SEO) and semantic search play together. Like any other optimization effort, there's a laundry list of technical considerations and strategizing to...

  8. Want to Increase Your CTR by Nearly 50%? Consider Search Refinements

    While many advertisers focus heavily on initial keyword expansion and ad copy optimization, relatively few think about the impact their ads might have when seen in rapid succession. Ask many search marketers what their number one goal is and they...

  9. Easy Landing Page Testing Using DoubleClick Search

    Landing page testing should be near the top of your list for optimization techniques – it's a no-brainer and can be incredibly insightful. When you're ready to launch the test, open DoubleClick Search and navigate to the Keywords tab, where you can...