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  1. The Challenge of Enterprise Link-Building in a Content Marketing World

    A campaign must also be designed to accomplish business goals like connecting with influencers, branding objectives including demand generation, and driving more direct traffic to the site. Bouncing those ideas off your social media team and...

  2. Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling [#CZLSF]

    They decided to test this and see what the impact was on their lead generation efforts and found that the visual cues actually suppressed registration rates. Next, every touch contribution needs to be indexed based on its contributing factors to...

  3. SEO Strategies for JavaScript-Heavy Single Page Applications or AJAX Sites

    In fact, many next-generation interfaces are not easily done without the use of JavaScript as it removes the need for the user to actively click a link and for the browser to refresh the entire page. Next to AJAX, a web technology well established...

  4. Why Yahoo Wants to Move Into Contextual Search and How it Might Work For Them

    Many view contextual search as the next generation of search, since it works based on anticipating what you really want, which generally provides a better user experience. Marissa Mayer, CEO of Yahoo, has been commenting a lot recently about how...

  5. Susan Wojcicki Replaces Salar Kamangar as Head of YouTube

    Let's hope that YouTube does not make the same mistake and doom its chance to be pioneers in creating the next generation of content networks and unseat the traditional media establishment. Wojcicki helped lead seminal projects such as image search...