It's very likely that over the next couple of years we'll see new targeting mechanisms added that will arrive as multipliers, on both search and display. What's Next? Leaving aside the argument of which level (campaign, ad group or keyword) this...
Webmasters have been watching for Penguin 2.0 to hit the Google search results since Google's Distinguished Engineer Matt Cutts first announced that there would be the next generation of Penguin. We started rolling out the next generation of the...
The methodology pits two companies against each other across an unlimited number of keywords, using search volume and click curve data to understand each brand's current reach. As a next step, you could prioritize the most important terms, a...
Since doing so, much has been written about the importance of ensuring search marketers have taken steps to set up authorship in Google+. Intuitively, it makes sense that greater attention is drawn to search results with pictures on them and...
Next you will select the video that you want to showcase and upload it to your account from YouTube. For more advice on how to format your video for the best success on search engines before you upload it, see "12 Valuable Tips for Video SEO...
data-slide="next">› div> php endif; ? You can output your latest tweets or someone else's (or a combination), view replies and public mentions, view favorites of any username or search for any term or hashtag.
The true pace of mobile and local search can be seen when the market withstands an entire column's worth of updates and announcements in just one month. Since looking at Facebook's moves in local search last month, much more has come to light.
Or, Google could possibly extend images next to search results, similar to what is currently done for authors using authorship markup. According to Google's engineers, once you designate a preferred logo using the Organization schema, your logo...
To appreciate the full impact this “next big thing” is bringing, and even before getting to the core elements that make marketing automation valuable – it’s helpful to understand the relevant business history leading up to it.
After completing the first screen, you'll be taken to random image searches – for example, after destroying the Atari images, up next for me were pictures of ginseng, mayonnaise, Tahiti, English Cocker Spaniel, and Macau.
The latest Google Webmaster video features Distinguished Engineer Matt Cutts talking about what webmasters can expect to see in the next few months in terms of SEO for Google, particularly changes combating black hat web spam from many different...
Compound anchors: These are combinations of anchors (e.g.blue widgets from Search Engine Watch", which combines money and brand anchors). Search Engine Watch", "searchenginewatch.com") If you have mostly sitewide links and they get hit next, you'll...
Next thing you know, there you were, all pretty and shiny ranking at the top, bringing in the big bucks. But if you're doing it today, make sure it's original, unique, relevant and well written or you put yourself at a risk for potentially...
Google+ is becoming the next big social network for business. When your content is placed on Google+ it has the chance to rank higher because the content is fed into the personal search results of your Google+ circles.
They're at restaurants, on buses, or even in stores – often with only seconds to check out (and not necessarily "checkout") a product out before moving on to the next task. Tolerance for irrelevant content and slow/bad site-search functionality is...
WDYL search engine Search Image Search Before you get too cozy with a new Google product, you may want to mosey on over to Gwern.net, a site that published data attempting to predict Google product shutdowns.
Under the deal, Microsoft gets 12% of the revenue Yahoo generates from search ads that appear next to search results on its websites. Yahoo and Microsoft may have just extended their revenue-per-search guarantee, but Yahoo has apparently been...
An example given by YouTube was, if you watch more videos from your subscriptions than from search and other sources, your recommended videos will be pushed below the fold in favor of your subscriptions.
On January 15, 2013, Facebook released Graph Search, which is the social network's first attempt at a serious search engine. I'm glad Facebook launched Graph Search, since I often joked that the previous search functionality was so bad, you could...
Calling it the next wave of the Bing It On Challenge, Bing has tossed out a lot of data suggesting that people continue to be surprised when they realize they choose Bing over Google and how "impressed" they are with Bing's results.
