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  1. Introducing the Local Marketing Adoption Curve

    You should be adopting a multi-location strategy across an extensive network of mobile apps and incorporating local promotions. Well, you should optimize your local marketing efforts based on a more refined understanding of how your customers...

  2. Marin Software Adds Support for Russia's Largest Search Engine

    With more than 60 percent share in the Russian search market, Lukey said Yandex reaches "96 percent of the online audience through its ad network. Advertising platform Marin Software announced support for Yandex - Russia's largest search service...

  3. Social Customer Service Secrets to Avoid Negative Search Results

    We fire up LinkedIn an hour before an interview — does she have anyone I know in her network? Threatening to block a customer from a social network seems slightly drastic, and if you are going to block someone - an announcement is not necessary...

  4. The Challenge of Enterprise Link-Building in a Content Marketing World

    But if your content is good enough and gets shared through a large network of industry professionals, the links will happen. If you can secure a paid search or display advertising budget to promote the content, that can also be very effective.

  5. Last-Minute SEO - Here Come the Holidays!

    Buyer Beware: Make sure you research the network or individual you will be working with and that the traffic is legit and their tactics cannot harm your site. Therefore, if the network is a bad one or the affiliate marketer uses "black-hat...