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  1. U.S. Holiday Trends & Forecast: Top Shopping Days, Hot Searches, Mobile Shoppers

    But not just any boots; brands leading in terms of search volume include: In fact, the National Retail Federation forecast sales in November and December to increase 3.9 percent from 2012 to $602.1 billion – higher than the 10-year average holiday...

  2. Rand Fishkin Talks New Approach to Link Building, Content Marketing & Contextual Search

    Local Search for National Brands This can be a disadvantage to national brands who are trying to compete at the local level. Aside from paid search visibility, Fishkin suggested that brands could look at creating "some phenomenal piece of content...

  3. Facebook Graph Search: How Multi-Location Brands & Local Marketers Can Capitalize

    As if local marketers and multi-location brands weren’t already struggling to make this information accurate, available and accessible, Facebook upped the stakes yet again with Graph Search. When evaluating the variety of tools on the market...

  4. Leverage Twitter's Influence To Work For Your Brand

    A recent BazaarVoice study –one that analyzed conversations across 26 million tweets, 8,000 radio and TV mentions, 17 months of stock data, over 18 months of Google query data, and 270,000 user generated reviews for the same 13 brands – found that...

  5. How Buzzman Rewrote the Rules of Fiction to Create Relevant Video Content

    For YouTube's operations in Europe this choice alone was a good one and Tipp-Ex opened the gates for other brands to experiment on YouTube with Depserado and Nokia following suit. Munyazikwiye explained candidly, "we ran some focus groups in France...