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  1. 4 Pitfalls to Avoid Heading Into the Holidays

    I know all of our brands and teams have been planning already for months and are now just fine-tuning their plans for success. Too often we see brands have their campaigns hit budget caps that during the regular part of the year they would never...

  2. Is a Proposed Twitter Algorithm the Death of "Real Time" on the Social Platform?

    Matt Heindl, senior director of social media marketing at Razorfish, told Digiday brands may have to "pay to play" with the new algorithmic model. An algorithm would mean brands would likely have to pay to have their real-time tweets distributed to...

  3. U.S. Holiday Trends & Forecast: Top Shopping Days, Hot Searches, Mobile Shoppers

    But not just any boots; brands leading in terms of search volume include: In fact, the National Retail Federation forecast sales in November and December to increase 3.9 percent from 2012 to $602.1 billion – higher than the 10-year average holiday...

  4. Rand Fishkin Talks New Approach to Link Building, Content Marketing & Contextual Search

    Local Search for National Brands This can be a disadvantage to national brands who are trying to compete at the local level. Aside from paid search visibility, Fishkin suggested that brands could look at creating "some phenomenal piece of content...

  5. Facebook Graph Search: How Multi-Location Brands & Local Marketers Can Capitalize

    As if local marketers and multi-location brands weren’t already struggling to make this information accurate, available and accessible, Facebook upped the stakes yet again with Graph Search. When evaluating the variety of tools on the market...