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  1. Responsive Design vs. Task-Oriented UX Design

    These different designs are optimized to address the different usage models of the three platforms and the needs of the users' tasks within each of those usage models. You should consider the following usage models when determining the tasks you...

  2. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    You can target devices by operating system and device models. Our GDN targeting found the right people based on cookies, or browser history, or search query history and that is great. Unlike the Search Network, you have a great deal of control over...

  3. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    You have $20,000 for the photo shoot – make sure to get really skinny models – and $80,000 for advertising. Let's rebel against the image of super-skinny models! I can see it now, a huge billboard showing super-thin models in our tightest jeans...

  4. Google & Bing Agree: Past SEO Success Guarantees You Nothing Today

    Business models that made sense 5 years ago might not be viable moving forward. If you have an older site, one that has been around for 10+ years, you may have noticed newer websites taking positions you once owned on search engine results pages...

  5. Machine Learning Basics for Better Content & SEO Results

    Do we know whether any of the search engines actually use these models in those scenarios? Neither statistical nor inductive reasoning models allow for the inclusion of random results, until they represent a significant percentage of the observed...

  6. Twitter Speak From @ to Z – Terms & Definitions

    There are also two new models of authentication that still use OAuth known as Application-user or Application-only authentication. Blocking someone from Twitter means you're not only not following him/her, but that person can no longer follow you...

  7. FTC Giving Native Advertising a Closer Look

    What business models support and facilitate the monetization and display of native or integrated advertisements? Earlier this year, the FTC updated their established guidelines for search engines to follow to differentiate natural free listings...