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  1. Bing Predicts Weighs in on Scottish Independence Vote

    Bing says Bing Predicts uses machine-learned models to analyze and detect trends for events like sports, reality shows and elections. In a blog post, Bing says it is beta testing its Bing Predicts model, a service that uses search, social and other...

  2. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    Look for high bounce rates, low time on site, and low pages per visit for various smartphone models or operating systems. Then choose Organic Traffic from the System list of segments, which will filter your reporting by organic search traffic...

  3. Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling [#CZLSF]

    While attending ClickZ Live San Francisco’s session on "Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling" by Crispin Sheridan, I had a good opportunity to provide our SEW readers with the SAP viewpoint on how they...

  4. Responsive Design vs. Task-Oriented UX Design

    These different designs are optimized to address the different usage models of the three platforms and the needs of the users' tasks within each of those usage models. You should consider the following usage models when determining the tasks you...

  5. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    You can target devices by operating system and device models. Our GDN targeting found the right people based on cookies, or browser history, or search query history and that is great. Unlike the Search Network, you have a great deal of control over...

  6. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    You have $20,000 for the photo shoot – make sure to get really skinny models – and $80,000 for advertising. Let's rebel against the image of super-skinny models! I can see it now, a huge billboard showing super-thin models in our tightest jeans...

  7. Google & Bing Agree: Past SEO Success Guarantees You Nothing Today

    Business models that made sense 5 years ago might not be viable moving forward. If you have an older site, one that has been around for 10+ years, you may have noticed newer websites taking positions you once owned on search engine results pages...

  8. Machine Learning Basics for Better Content & SEO Results

    Do we know whether any of the search engines actually use these models in those scenarios? Neither statistical nor inductive reasoning models allow for the inclusion of random results, until they represent a significant percentage of the observed...