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  1. Search Engine Marketing Checklist for Hotel Marketers

    Review the click and conversion attribution models of paid search traffic in order to maximize the output of paid search marketing budgets Identify and optimize the content of the top 100 pages in terms of the highest Google and Baidu organic...

  2. 3 Must-Know Findings About Cross-Channel Attribution

    While there have been technological advancements that enable more sophisticated multi-touch attribution models, many marketers are still challenged by connecting the dots and acting on the insights revealed from their measurement to truly make an...

  3. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    Look for high bounce rates, low time on site, and low pages per visit for various smartphone models or operating systems. Then choose Organic Traffic from the System list of segments, which will filter your reporting by organic search traffic...

  4. Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling [#CZLSF]

    While attending ClickZ Live San Francisco’s session on "Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling" by Crispin Sheridan, I had a good opportunity to provide our SEW readers with the SAP viewpoint on how they...

  5. Responsive Design vs. Task-Oriented UX Design

    These different designs are optimized to address the different usage models of the three platforms and the needs of the users' tasks within each of those usage models. You should consider the following usage models when determining the tasks you...

  6. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    You can target devices by operating system and device models. Our GDN targeting found the right people based on cookies, or browser history, or search query history and that is great. Unlike the Search Network, you have a great deal of control over...

  7. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    You have $20,000 for the photo shoot – make sure to get really skinny models – and $80,000 for advertising. Let's rebel against the image of super-skinny models! I can see it now, a huge billboard showing super-thin models in our tightest jeans...

  8. Google & Bing Agree: Past SEO Success Guarantees You Nothing Today

    Business models that made sense 5 years ago might not be viable moving forward. If you have an older site, one that has been around for 10+ years, you may have noticed newer websites taking positions you once owned on search engine results pages...